The thread that runs through and ties together all of D&E’s practices is our Analytics, Creative and Digital intelligence. We use these tools to deliver compelling visual communication that commands attention in an interconnected, global marketplace where attention is increasingly difficult to command. Analytics informs and provides insight into behaviors and attitudes that helps us shape communication. Great creative storytelling, both explanatory AND emotional, is translated across multiple platforms including web design, internet marketing and social media marketing. Applying foresight and digital intelligence, our team anticipates the changes to those channels to keep you ahead of the competition. And while channels change, storytelling doesn’t. It has long been a part of the D&E DNA, and our expertise in graphic design brings client stories to life in a way that is compelling and channel agnostic.
In a world where a public relations crisis can emerge with unprecedented speed to become instantly visible worldwide, organizations can lose massive amounts of brand equity and market value in minutes. Experience is critical in protecting an organization’s inherent assets. We develop crisis communication strategies that help companies prepare for and deal with major issues in real time. A crisis communication plan provides a clear, concise and executable path that connects your organization to all your stakeholders and helps you effectively communicate under pressure. After decades of providing crisis communication counsel, we’ve dealt with every imaginable scenario and can help your team thrive during the most difficult times.
As technology, culture and demographic changes reshape the very nature of work, and organizations compete with each other for top talent, they’re finding it tougher than ever to attract, retain and engage employees. This elevates the cultivation of employees and internal communication to a more critical place. Our ability to help the C-suite translate vision, direction and cultural pride into employee engagement strategies through new tools and communication platforms facilitates connection between employees and leadership, builds strong employer brands and helps organizations navigate through substantive change and meet their strategic objectives.
More than ever, public companies need to tell a compelling story as they compete for capital, communicate with discerning investors and strive to keep activists at bay. As one of the leading investor relations firms, D&E has been providing senior-level investor relations counsel for more than 40 years. We are known for our integrity, seasoned perspective and client service mindset. The D&E investor relations team is committed to driving client success by helping companies build best-in-class investor relations programs and providing support in high-impact situations. Our capabilities include financial reporting and messaging, annual report design and content strategy, major transactions, executive transitions, investor conferences and roadshows, and Board communications.
No matter what a company’s strategic goals – stand out, take share, brand build, capture customers – the cluttered landscape of today’s marketplace creates challenges that require a strong toolbox and a tailored approach. Messaging to market also has to sync with employees and with the media. Results have to be measurable. Marketing spend has to be justifiable. By looking ahead, we help clients craft a brand strategy into an integrated marketing communication plan that applies a mix of traditional tools such as branding, trade show marketing and traditional advertising with new tools like influencer marketing, digital advertising and social media. The result for clients: a brand identity that really pops, built on a strong foundation of analytics that show the ROI.
How organizations communicate with the media has changed dramatically in recent years. With the rise of digital, the storytelling capacity and reach of media channels and platforms have multiplied exponentially, increasing media outlets’ impact. This environment amplifies the importance of professionals with the strategic expertise to focus key messages and articulate information that is compelling to those outlets and their target audiences.
From media relations training to social media engagement strategy, D&E provides strategic media relations counsel that helps clients tell their stories in both owned content and digital advertising tactics, across a variety of platforms, from news pages and websites to social media.