Helping manage a series of high-stakes transitions in rapid succession.

Analytics + Creative + Digital Employee Engagement Investor Relations Marketing Communications


The company that would become known as Covia faced a series of major changes in four years: an IPO, which led to a rebrand and name change, and then a merger, which led to a second, major rebranding and name change. Such rapid change is almost unprecedented in any company, and to help manage it, they turned to D&E.


Moving smoothly through these highly regulated transitions – specifically an IPO and merger with one of their largest competitors – would require a completely integrated effort that ensured that employees, leadership, investors, communities and the media were all on the same page.


  • Develop a comprehensive program to prepare for the IPO that included building the investor relations function, training on how to communicate as a public company, development of an Investor Relations (IR) strategy, and assistance with roadshow preparation and debut as a public company including the company’s first IR website, earnings call and annual report
  • Temporarily staff the communications and IR functions to develop the IR and PR strategy, messaging and foundational tools
  • Help implement the brand development strategy and tools following the IPO
  • Assist with all communications around the merger with Unimin and manage the major rebrand effort, including development and introduction of the new name
  • Deploy culture integration best practices to align and develop employee communication for both sides of the merger on values and mission


  • The company successfully transitioned from Fairmount Minerals, a privately held company, to a publicly-traded Fairmount Santrol, and finally to Covia

Learn more about the team that worked on this project

Managing Director

Lisa Zone

Senior Vice President

Kellie Friery

Senior Account Executive

Lourdes Ramirez

VP / Senior Art Director

Kris Dorsey
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