Helping manage a series of high-stakes transitions in rapid succession.

Analytics + Creative + Digital Employee Engagement Investor Relations Marketing Communications Organizational Change Management Icon in White Organizational Change Management


The company that would become known as Covia faced a series of major changes in four years: an IPO, which led to a rebrand and name change, and then a merger, which led to a second, major rebranding and name change. Such rapid change is almost unprecedented in any company, and to help manage it, they turned to D&E.


Moving smoothly through these highly regulated transitions – specifically an IPO and merger with one of their largest competitors – would require a completely integrated effort that ensured that employees, leadership, investors, communities and the media were all on the same page.


  • Develop a comprehensive program to prepare for the IPO that included building the investor relations function, training on how to communicate as a public company, development of an Investor Relations (IR) strategy, and assistance with roadshow preparation and debut as a public company including the company’s first IR website, earnings call and annual report
  • Temporarily staff the communications and IR functions to develop the IR and PR strategy, messaging and foundational tools
  • Help implement the brand development strategy and tools following the IPO
  • Assist with all communications around the merger with Unimin and manage the major rebrand effort, including development and introduction of the new name
  • Deploy culture integration best practices to align and develop employee communication for both sides of the merger on values and mission


  • The company successfully transitioned from Fairmount Minerals, a privately held company, to a publicly-traded Fairmount Santrol, and finally to Covia

Connect with the team that worked on this project

Senior Managing Director

Lisa Zone

Senior Vice President

Kellie Friery

VP/Senior Art Director

Kris Dorsey
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