Cleveland Rape Crisis Center

Leveraging a media “moment” into a strategic opportunity.

Analytics + Creative + Digital Marketing Communications Media Relations

THE CHALLENGE

As Cleveland Rape Crisis Center expanded its geographic reach across the area, it needed help increasing awareness of its services and resources to survivors in need, and it turned to D&E.

THE INSIGHT

The #MeToo movement presented a rare opportunity – build on the growing national awareness around sexual abuse and use it to do real good for survivors in our local market.

THE SOLUTION

  • Refocus the communications strategy to build a wider community presence and reach survivors where they are spending their time – television, mobile and social media
  • Redesign the website to make it easier for survivors to find the resources available (using SEO best practices) and mobile friendly
  • Build media presence and awareness with a robust media relations strategy

THE RESULTS

  • Higher than anticipated traffic to the new locations, sparked in part by increased demand and in part by broader awareness of Cleveland Rape Crisis Center
  • 244 more intakes during the campaign than during the period prior
  • 33 media hits in two months, including 6 national media hits and a featured role in a CBS evening news piece about survivor stories

Learn more about the team that worked on this project

Managing Director

Lisa Zone

Managing Director / Creative Director

Kevin Poor
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