January 27, 2021
Now, more than ever before, people are consuming content via video—it’s a fact. The physical workplace for many of us has changed to Zoom calls, virtual presentations and web chats, and now it is on us as communicators to differentiate our storytelling from the rest of the pack.
Now that the new year is here, does your organization have the right plans in place to properly communicate to the right audience? Are you developing video content strategies to stand out against the competition? Do you have an upcoming company event and want to creatively showcase a year in review? Do you need a video that discusses your D&I efforts or company culture on your website?
With so many opportunities to incorporate video and animation, here are four reasons why your organization should start working it into your strategy:
1. Imagine the possibilities. Animated video is a visually engaging storytelling medium. Motion graphics help in striking the right tone that resonates with the viewer while giving you the opportunity to tell your story more effectively. You can include a range of animation styles, including pops of color, transitions and animated text. In doing so, think about your goal for the piece and how animation can serve both your purpose and your brand.
2. Rethink data visualization and key information. In a world driven by data, you may want to highlight company progress toward goals, financial growth or other kinds of performance metrics. Data can be animated in such a way that shows growth by using graphs or charts with icons that move, appear and change. By animating key data points you can visually reinforce your content’s message.
3. Finding your flexibility. We hear a lot about the importance of adaptation and innovation, but how do you communicate that in a new and creative way? Using motion graphics allows you to create and edit your message more flexibly. For example, it’s not uncommon to see heavily animated ads that are on platforms like YouTube. That is because it’s cost effective and allows you to create visual content from the safety of your own home. When you need data changed, or just an overall refresh, you can easily swap out elements without the hassle of scheduling human actors or paying for expensive sets.
4. Gaining a full scope of understanding. Take some time to look at what other organizations in your industry are doing and what steps you can take today to rise above your competition. You should also consider how your target audience is currently consuming your message and how you could improve those habits in the future. Before considering a comprehensive video or animated storytelling strategy, it is also important to understand your own narrative and have a clear plan. Making sure you have all of your assets, video, images, data is a solid foundation when considering animated video storytelling.
Interested in integrating animation into your storytelling? Feel free to reach out.