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Trust, where have you gone? Four tips to rebuild goodwill in a time of fast-eroding trust

February 4, 2015

Trust, where have you gone? Four tips to rebuild goodwill in a time of fast-eroding trust

Chas Withers

Building trust is at an all-time low. If that sounds like hyperbole…it’s not. We’re living in a world where more...

You Can Stand Under My (Brand) Umbrella: 5 Ways Your Parent Company Website Can Work Harder

October 20, 2014

You Can Stand Under My (Brand) Umbrella: 5 Ways Your Parent Company Website Can Work Harder

Nicolle Huffman

Before joining Dix & Eaton recently, I worked for a corporation with an array of brands under its umbrella. Through...

2015 Planning: KEEP, STOP, START

September 23, 2014

2015 Planning: KEEP, STOP, START

Lisa Zone

It’s hard to believe, but 2015 is just around the corner. Many of our clients are already in the throes...

5 questions to answer before committing to a company name change

July 1, 2014

5 questions to answer before committing to a company name change

Scott Chaikin

A name change is a rare opportunity for many organizations. It’s one of those events that creates a spotlight, capturing...

Three tips for CEOs getting started on social media (which is inevitable)

April 25, 2014

Three tips for CEOs getting started on social media (which is inevitable)

Scott Chaikin

To CEOs who aren’t yet posting on social media: You’re not alone. Fewer than 6 percent of CEOs in a recent study use...

4 Keys to Streamlined Communications Planning

February 11, 2014

4 Keys to Streamlined Communications Planning

Scott Chaikin

I’ve talked to a lot of CEOs and business leaders who don’t believe their communications operations are addressing their priorities....

What B2B companies can learn from “The Biggest Loser” brand blunder

February 5, 2014

What B2B companies can learn from “The Biggest Loser” brand blunder

Lisa Zone

Building a respected brand is hard. Keeping it is even harder. NBC is learning that lesson the hard way. This...

Technology vs. communications, creativity and the evaporating “quiet mind”

November 21, 2013

Technology vs. communications, creativity and the evaporating “quiet mind”

Chas Withers

“Hello, my name is Chas, and I’m addicted to technology.” If that sounds like an admission to a support group,...

Who’s Paying Attention to the ‘Keynote Listeners’?

November 15, 2013

Who’s Paying Attention to the ‘Keynote Listeners’?

Gregg LaBar

In business conferences and meetings, there is always a lot of attention on the keynote speaker and “whose meeting it...

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