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Sustainability and social media: Made for each other

July 17, 2015

Sustainability and social media: Made for each other

Gregg LaBar

I have to give credit to Matthew Yeomans, founder of Sustainly, a sustainability communications research firm based in the U.K., for...

The What, Where and Who of Your Personal LinkedIn Brand

June 23, 2015

The What, Where and Who of Your Personal LinkedIn Brand

Lisa Zone

How data and analytics can amplify your social media brand This post is the second in a series about using...

6 signs your company needs a social media playbook

June 9, 2015

6 signs your company needs a social media playbook

Lisa Zone

D&E recently hosted a Brainfood session for clients and friends of the firm, part of our series of thought leadership...

5 crucial lessons Buzz Lightyear can teach us about content marketing

April 14, 2015

5 crucial lessons Buzz Lightyear can teach us about content marketing

D&E Staff

1.  It’s a long mission “To infinity… and beyond!”  Those are the well-known words of Buzz Lightyear, the lovable astronaut character...

Meerkat, Periscope and disclosure: livestreaming apps for investor relations

April 7, 2015

Meerkat, Periscope and disclosure: livestreaming apps for investor relations

D&E Staff

New apps are being developed and promoted every day.  There are certainly good ones that take off and duds that...

The Power of People in Content Marketing

March 25, 2015

The Power of People in Content Marketing

D&E Staff

Much has been written on the force of digital as the delivery mechanism for content marketing.  No argument there since...

Socrates & Social Media Workshops

February 9, 2015

Socrates & Social Media Workshops

Lisa Zone

“The unexamined [social media strategy] is not worth [executing].” – Socrates [and me] By now, most B2B organizations have at...

What the Serial podcast can teach B2B marketers

December 19, 2014

What the Serial podcast can teach B2B marketers

Lisa Zone

OK, I admit it. I got on the Serial bandwagon a little late in the game, but thanks to a...

You Can Stand Under My (Brand) Umbrella: 5 Ways Your Parent Company Website Can Work Harder

October 20, 2014

You Can Stand Under My (Brand) Umbrella: 5 Ways Your Parent Company Website Can Work Harder

Nicolle Huffman

Before joining Dix & Eaton recently, I worked for a corporation with an array of brands under its umbrella. Through...

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