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Meerkat, Periscope and disclosure: livestreaming apps for investor relations

April 7, 2015

Meerkat, Periscope and disclosure: livestreaming apps for investor relations

D&E Staff

New apps are being developed and promoted every day.  There are certainly good ones that take off and duds that...

The Power of People in Content Marketing

March 25, 2015

The Power of People in Content Marketing

D&E Staff

Much has been written on the force of digital as the delivery mechanism for content marketing.  No argument there since...

Socrates & Social Media Workshops

February 9, 2015

Socrates & Social Media Workshops

Lisa Zone

“The unexamined [social media strategy] is not worth [executing].” – Socrates [and me] By now, most B2B organizations have at...

What the Serial podcast can teach B2B marketers

December 19, 2014

What the Serial podcast can teach B2B marketers

Lisa Zone

OK, I admit it. I got on the Serial bandwagon a little late in the game, but thanks to a...

You Can Stand Under My (Brand) Umbrella: 5 Ways Your Parent Company Website Can Work Harder

October 20, 2014

You Can Stand Under My (Brand) Umbrella: 5 Ways Your Parent Company Website Can Work Harder

Nicolle Huffman

Before joining Dix & Eaton recently, I worked for a corporation with an array of brands under its umbrella. Through...

Big Data vs. Intuition in Business Decisions (Part 2)

October 9, 2014

Big Data vs. Intuition in Business Decisions (Part 2)

D&E Staff

The desire to make better decisions as quickly as possible has led to an even bigger push around data and...

Big Data vs. Intuition in Business Decisions (Part 1)

October 8, 2014

Big Data vs. Intuition in Business Decisions (Part 1)

D&E Staff

The desire to make better decisions as quickly as possible has led to an even bigger push around data and...

2015 Planning: KEEP, STOP, START

September 23, 2014

2015 Planning: KEEP, STOP, START

Lisa Zone

It’s hard to believe, but 2015 is just around the corner. Many of our clients are already in the throes...

The King of Late Night… and of Content Marketing: What your B2B brand can learn from Jimmy Fallon

September 8, 2014

The King of Late Night… and of Content Marketing: What your B2B brand can learn from Jimmy Fallon

Lisa Zone

As the Content Marketing World conference and expo descends upon Cleveland this week, I can’t help but think about who’s doing content...

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