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Social media apps and your IR team

September 1, 2016

Social media apps and your IR team

Angela Almasy

Social media apps like Snapchat, Facebook and LinkedIn keep us connected to friends, family and colleagues far more now than...

B2B or not B2B: Should your B2B brand consider influencer marketing?

August 31, 2016

B2B or not B2B: Should your B2B brand consider influencer marketing?

Lisa Zone

If you’re a marketer or communicator at a B2B organization, chances are you’ve heard the phrase “influencer marketing” but may...

Bouquets & Branding: 3 things you can learn about customer loyalty from daisies

May 24, 2016

Bouquets & Branding: 3 things you can learn about customer loyalty from daisies

Lisa Zone

I’ve had “write blog post” on my to-do list for several weeks now. Trouble is, I’ve had little inspiration for...

Social Media & Presidential Politics: What Your Brand Can Learn

February 21, 2016

Social Media & Presidential Politics: What Your Brand Can Learn

Angela Almasy

Way back in 2012, the last presidential election year, Instagram was still the new kid on the block, Snapchat had...

16 for ’16:  A Checklist to Tell Your Business Story Better – Part Two

January 20, 2016

16 for ’16: A Checklist to Tell Your Business Story Better – Part Two

D&E Staff

In the first installment of this blog post, we covered eight tips for telling your business story better.  Here are eight...

16 for ’16:  A Checklist to Tell Your Business Story Better – Part One

January 12, 2016

16 for ’16: A Checklist to Tell Your Business Story Better – Part One

D&E Staff

Every day we’re inundated with new marketing ideas promising to change our world.  We can’t possibly try them all, so...

Why non-millennials, and your brand, should start using Snapchat

December 7, 2015

Why non-millennials, and your brand, should start using Snapchat

D&E Staff

Why Snapchat is for everyone A colleague of mine recently shared the tweet below as a humorous example of public figures and...

Using Analytics to Measure Your CEO’s Influence – Part Two

December 2, 2015

Using Analytics to Measure Your CEO’s Influence – Part Two

Angela Almasy

When you think about your how company’s brand is perceived in the public eye, you must also consider who represents your brand,...

Using Analytics to Measure Your CEO’s Influence – Part One

November 30, 2015

Using Analytics to Measure Your CEO’s Influence – Part One

Angela Almasy

CEOs represent many things to an organization. They provide leadership, and they are often the face and voice of the...

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