In order to develop a solid communications strategy, start with market research to ensure you’re targeting the right audiences…in the right way.
Market research is a critical element to establishing a better communications strategy. Research projects can involve primary research, such as personal interviews or surveys, or secondary research, such as reviews of client data and online information.
Market research helps you understand current market perceptions and buying behaviors to create the most compelling messages utilizing the most effective media mix. It provides context for your employee engagement, branding, websites, content marketing and more.