Sanson Produce

Sanson Produce: A logo ripe for a redesign

Analytics + Creative + Digital Marketing Communications


Northeast Ohio’s largest full-service produce distributor wanted to modernize its overall brand and reflect its current state of the organization, while also maintaining elements of the brand’s proud history.


Dix & Eaton approached the logo design process as an evolution to ensure we did not lose the company’s established corporate identity and history.

The two major focus areas for the updated logo included:

  • Expanding the color palette: making sure to complement the existing corporate palette, while also bringing vibrancy and energy to the logo
  • Shapes reflective of produce: using abstract geometric elements to bring a fresh, modern feel to the mark that references the nature of Sanson’s business


We built an entire brand identity system including new advertising, business cards and website integration. The new brand can be seen on delivery trucks throughout Northeast Ohio and has provided Sanson with an energetic, identifiable new face to the customer.

Learn more about the team that worked on this project

Senior Vice President

Angela M. Rodenhauser

Managing Director / Creative Director

Kevin Poor

Graphic Designer

Ben Rodriguez

Senior Vice President

Ann Lentz
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