The Crisis Stress Test: Are You Prepared?

Please answer yes or no to each of the questions below. Answers will help determine how prepared you and your organization are to address a crisis situation.

Contact Matt Barkett to talk about your score and how your organization can become better prepared for a crisis.

Matt Barkett

Matt leads Dix & Eaton's crisis communications practice, applying his experience in media relations, crisis situations, litigation PR and reputation management.

  1. Do you have a crisis communications plan? Please provide an answer
  2. Do you have a dedicated crisis communications team involving senior management? Please provide an answer
  3. Have you updated your crisis communications plan with any new contacts or facilities in the past 12 months? Please provide an answer
  4. Do you know where to find a copy of your crisis communications plan right now? Please provide an answer
  5. Do you have a checklist of critical action steps in the first 24 hours of a crisis? Please provide an answer
  6. Does your organization have a designated and trained crisis media spokesperson? Please provide an answer
  7. Has your management team been through media training in the past two years? Please provide an answer
  8. Have you run a crisis communications simulation drill in the past two years? Please provide an answer
  9. Does your company have a “dark site” and/or social media accounts in place for use during a crisis? Please provide an answer
  10. Do you have outside PR counsel under contract for counsel as needed when a crisis arises? Please provide an answer

Contact Matt Barkett to talk about your score and how your organization can become better prepared for a crisis.

Matt Barkett

Matt leads Dix & Eaton's crisis communications practice, applying his experience in media relations, crisis situations, litigation PR and reputation management.