You’ve been charged with creating content, amping up social media, building a new website or getting mentions in the media. In today’s busy world with limited time, few resources and tight budgets, it’s tempting to jump right to tactics. While tactics are things we can help you tackle, we seek to understand the overall business goals and create a more effective communications strategy. We like to first solidify this communications strategy, create plans…and then implement the right solutions.
We often describe our process in three main steps: Discover, Develop, Deliver.
- Discover: Discover is about understanding the market better, which can include market research or communication audits.
- Develop: Develop is about articulating the strategy based on our findings.
- Deliver: Deliver is about implementing the recommended tactics.
In our experience, taking a little extra time and budget upfront for a strategy and plan saves money down the road and dramatically improves communications results.
Learn more about our approach to communications strategy on our blog.