Communication Matters - our blog on trends and events


Posts by Kevin Poor

Don’t wait to develop your video content strategy

As you start to develop your video content strategy, here are some statistics, trends and examples to keep you motivated.  

A few compelling statistics:

This year, online video is expected to account for 74% of all online traffic (KPCB).

65% of U.S. marketers plan to increase their mobile ad budgets to account for video (Hubspot)

82% of Twitter users watch video content on Twitter (Bloomberg).

75% of executives watch videos on business websites at least once a week.

85% of Facebook video is watched without sound (Digiday).

Snapchatters watch 10 billion videos a day (AdWeek).

Other stuff:

A great infographic from HubSpot showing 31 Video Marketing Statistics for 2017

8 B2B Video marketing trends from Convince & Convert 

50 Delightfully Simple Video Content…

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Cleveland Rides Together

Last year, when Dix & Eaton celebrated its 60th year in business, we decided to mark our anniversary by giving back to the community. 

Enter the “60 for 60” program, for which the firm pledged to contribute 60 hours of professional services time to help a not-for-profit organization, small business or start-up in Northeast Ohio achieve its mission.

More than 50 wide-ranging online applications were submitted, and a staff committee then reviewed and selected five finalists. The finalists – Bike Cleveland, Adoption Network Cleveland, MedWish International, Seeds of Literacy and Reflect Who I Am – were then encouraged to tap into their networks and social media outlets to urge people to vote for them via Dix & Eaton’s Facebook page to help choose the winner.

After a…

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