April 13, 2017

by Kevin Poor

As you start to develop your video content strategy, here are some statistics, trends and examples to keep you motivated.

A few compelling statistics:

This year, online video is expected to account for 74% of all online traffic (KPCB).

65% of U.S. marketers plan to increase their mobile ad budgets to account for video (Hubspot)

82% of Twitter users watch video content on Twitter (Bloomberg).

75% of executives watch videos on business websites at least once a week.

85% of Facebook video is watched without sound (Digiday).

Snapchatters watch 10 billion videos a day (AdWeek).

Other stuff:

A great infographic from HubSpot showing 31 Video Marketing Statistics for 2017

8 B2B Video marketing trends from Convince & Convert

50 Delightfully Simple Video Content Ideas For Your Online Business

Examples of great video marketing:

Slack demonstrates here how their product can be used to solve everyday workplace communication challenges

A playful approach to a tutorial video – Method CRM

Jay Today – A series from Convince & Convert shot on an iPhone that is low on production value but high on insight

And just for fun…A mock commercial made completely from stock video.  Extremely funny.