As you start to develop your video content strategy, here are some statistics, trends and examples to keep you motivated.
A few compelling statistics:
This year, online video is expected to account for 74% of all online traffic (KPCB).
65% of U.S. marketers plan to increase their mobile ad budgets to account for video (Hubspot)
82% of Twitter users watch video content on Twitter (Bloomberg).
75% of executives watch videos on business websites at least once a week.
85% of Facebook video is watched without sound (Digiday).
Snapchatters watch 10 billion videos a day (AdWeek).
A great infographic from HubSpot showing 31 Video Marketing Statistics for 2017
8 B2B Video marketing trends from Convince & Convert
50 Delightfully Simple Video Content Ideas For Your Online Business
Examples of great video marketing:
Slack demonstrates here how their product can be used to solve everyday workplace communication challenges
A playful approach to a tutorial video – Method CRM
Jay Today – A series from Convince & Convert shot on an iPhone that is low on production value but high on insight
And just for fun…A mock commercial made completely from stock video. Extremely funny.