March 14, 2017
Lisa Zone
If your B2B organization is like many companies, you probably spent months (sometimes years) and thousands (sometimes millions) of dollars...
October 13, 2016
Fantasy Social: Draft the right platforms for your team Are your B2B social media efforts going the extra yard for...
August 31, 2016
If you’re a marketer or communicator at a B2B organization, chances are you’ve heard the phrase “influencer marketing” but may...
May 24, 2016
I’ve had “write blog post” on my to-do list for several weeks now. Trouble is, I’ve had little inspiration for...
October 26, 2015
This post originally appeared in the October 19 edition of PR News. To read more about Lisa’s thoughts about using data...
July 23, 2015
My favorite rebranding in recent history is the shift from “pleather” to “vegan leather.” I remember being horrified in high...
