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Pairing weed and cookies: An innovative approach by the Girl Scouts

February 14, 2020

Pairing weed and cookies: An innovative approach by the Girl Scouts

D&E Staff

Coming up with creative sales initiatives is a must with marketing products that get stale in their old age. So...

Two crisis management strategies play out in the college admission scandal

December 2, 2019

Two crisis management strategies play out in the college admission scandal

D&E Staff

Take the deal or Fight On? As the college admission scandal continues to unfold, it raises an age-old question: is it...

Business Roundtable announcement shifts how companies communicate their value

August 23, 2019

Business Roundtable announcement shifts how companies communicate their value

D&E Staff

The Business Roundtable took the surprising step earlier this week of redefining the  “purpose of a corporation.” In a two-page...

3 things true crime podcasts have taught me about marketing

February 11, 2019

3 things true crime podcasts have taught me about marketing

Lisa Zone

OK, I admit it. I’m a true crime junkie. I belong to several true crime Facebook groups. I have gone...

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Dix & Eaton – Public Relations, Communications & Marketing

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