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March 30, 2023

Dix & Eaton Announces Recent Promotions

CLEVELAND, OH ­– March 30, 2023 – Dix & Eaton announced today the promotion of two members of the Cleveland-based firm. Lisa Zone and Kevin Poor have been promoted to senior managing director positions.

“The senior managing director role at our firm is a reflection of our true best and brightest, and those who have the greatest impact,” said Chas Withers, Chairman and CEO of Dix & Eaton. “Both Lisa and Kevin are leaders who have long exhibited unique capabilities and who have consistently delivered results for our clients and our colleagues through their partnership, professional acumen, strategic insight, creative thinking and problem-solving, and willingness to always go above and beyond to ensure success.” In reflecting on the significance of the Senior Managing Director position, Withers further explained that Lisa and Kevin will “take on even greater responsibility for the firm’s ongoing performance, externally as counselors to our clients to address their greatest opportunities and challenges, and internally as mentors, guideposts around our values and stewards of our 70-year commitment to excellence.”

Lisa has been with the firm for 23 years and leads Dix & Eaton’s marketing and public relations practice. She has guided numerous organizations through branding processes and specializes in designing integrated communications strategies for businesses looking to scale up their messaging and brand reputation.

Kevin, who also serves as Dix & Eaton’s Creative Director, has devoted 22 years of his career to the firm. He easily forms strong working relationships with clients and transforms their strategies into creative concepts that fit both print and digital channels. In addition, he serves as a trusted advisor to clients who seek his guidance on strategy and creative direction.

“Both Lisa and Kevin have made a significant, positive impact on the firm, transforming how Dix & Eaton functions and elevating client work,” said Lisa Rose, President of Dix & Eaton. “They are cultural touchstones, externally and internally, who have generated opportunities and enhanced the firm’s sophistication and brand.”

About Lisa Zone

Lisa began her career at Dix & Eaton in 1999 and spearheads the firm’s marketing and public relations practice. She helps clients define and implement strategies to engage customers, leads the firm’s major branding initiatives, develops product launch programs and helps both B2C and B2B companies recognize and enact the power of digital communications.

Lisa holds a Bachelor of Arts degree in Communications from John Carroll University, where she currently serves as the president of the JCU Alumni Association Board and sits on the university’s Board of Directors. She actively contributes to our community, previously serving in roles with the Cleveland Leadership Center, the Diversity Center of Northeast Ohio and Dress for Success Cleveland. She is also a member of the American Marketing Association and was a former president of the American Advertising Federation – Cleveland.

About Kevin Poor

Kevin joined Dix & Eaton in 2000 and leads the creative department. He provides counsel for clients and designs concepts that align with their goals, and has worked on some of the firm’s largest projects. He specializes in visual communication and website strategy and development, digital advertising and corporate identity and collateral development.

Kevin holds a Master of Business Administration degree from The Weatherhead School of Management at Case Western Reserve University, as well as a Bachelor of Arts degree in Communications from the College of Wooster.

About Dix & Eaton

Dix & Eaton is a strategic communications firm specializing in sustainability communications, change management, investor relations, crisis communications, media relations and marketing communications. Working as trusted partners focused on driving results, Dix & Eaton combines deep experience, foresight and creativity with digital intelligence and analysis to help clients realize the full power of communication and generate greater return on investment. Founded in 1952, Dix & Eaton is 100 percent employee-owned and has twice been named the nation’s best midsized firm.

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