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What B2B companies can learn from “The Biggest Loser” brand blunder

February 5, 2014

What B2B companies can learn from “The Biggest Loser” brand blunder

Lisa Zone

Building a respected brand is hard. Keeping it is even harder. NBC is learning that lesson the hard way. This...

Three Brand Metrics to Use as Part of the M&A Process

October 31, 2013

Three Brand Metrics to Use as Part of the M&A Process

Lisa Zone

We’ve worked with a number of clients as they have navigated through mergers and acquisitions. Typically, the due diligence process focuses...

Social media: It’s not just for consumer brands

September 5, 2013

Social media: It’s not just for consumer brands

Lisa Zone

It’s a common misconception that social media only makes sense for B2C brands. We’re seeing an increased focus on social...

The Three “L’s” of Social Media Strategy

August 21, 2012

The Three “L’s” of Social Media Strategy

Lisa Zone

Like any business endeavor, an effective social media strategy requires knowledge and planning to be successful. Business-to-business marketing can be...

Preparing for an acquisition? Don’t overlook the value of brand integration

May 16, 2012

Preparing for an acquisition? Don’t overlook the value of brand integration

Lisa Zone

The combination of abundant corporate cash reserves, low interest rates, generally modest expectations for organic growth and continued consolidation in...

Communication can be a difference-maker in CEO succession

October 27, 2010

Communication can be a difference-maker in CEO succession

Scott Chaikin

CEO succession is a high-stakes event that happens on average every six years.  Which means most organizations will go through it regularly –...

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