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Instagram and your brand: a picture is worth a thousand data points

October 26, 2015

Instagram and your brand: a picture is worth a thousand data points

Lisa Zone

This post originally appeared in the October 19 edition of PR News. To read more about Lisa’s thoughts about using data...

The 4 keys to great content audits

September 3, 2015

The 4 keys to great content audits

D&E Staff

Everyone’s looking for the secret to unlocking better content marketing as though it were the Da Vinci Code. Many marketers...

7 critical steps to better B2B content marketing

August 3, 2015

7 critical steps to better B2B content marketing

D&E Staff

Oh, the pressure.  Now it’s like a drumbeat from all directions.  Everyone from the CEO down wants to know what’s...

The case against stand-alone Investor Relations Twitter accounts

August 3, 2015

The case against stand-alone Investor Relations Twitter accounts

D&E Staff

When a company chooses to be more active with its investor relations (IR) content on Twitter, one of the first...

How to market your B2B brand like a pair of pleather pants

July 23, 2015

How to market your B2B brand like a pair of pleather pants

Lisa Zone

My favorite rebranding in recent history is the shift from “pleather” to “vegan leather.” I remember being horrified in high...

Sustainability and social media: Made for each other

July 17, 2015

Sustainability and social media: Made for each other

Gregg LaBar

I have to give credit to Matthew Yeomans, founder of Sustainly, a sustainability communications research firm based in the U.K., for...

The What, Where and Who of Your Personal LinkedIn Brand

June 23, 2015

The What, Where and Who of Your Personal LinkedIn Brand

Lisa Zone

How data and analytics can amplify your social media brand This post is the second in a series about using...

6 signs your company needs a social media playbook

June 9, 2015

6 signs your company needs a social media playbook

Lisa Zone

D&E recently hosted a Brainfood session for clients and friends of the firm, part of our series of thought leadership...

5 crucial lessons Buzz Lightyear can teach us about content marketing

April 14, 2015

5 crucial lessons Buzz Lightyear can teach us about content marketing

D&E Staff

1.  It’s a long mission “To infinity… and beyond!”  Those are the well-known words of Buzz Lightyear, the lovable astronaut character...

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