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The five W’s of building a personal social media brand for business

April 8, 2014

The five W’s of building a personal social media brand for business

Lisa Zone

I have a lot of conversations with clients, prospects and colleagues about how they can more effectively use their personal...

Investors are using digital and social media. Are you?

March 5, 2014

Investors are using digital and social media. Are you?

D&E Staff

Here’s a surprising truth: investors and analysts are starting to pay greater attention to websites and social media for information....

Technology vs. communications, creativity and the evaporating “quiet mind”

November 21, 2013

Technology vs. communications, creativity and the evaporating “quiet mind”

Chas Withers

“Hello, my name is Chas, and I’m addicted to technology.” If that sounds like an admission to a support group,...

Cleveland Rides Together

October 17, 2013

Cleveland Rides Together

Kevin Poor

Last year, when Dix & Eaton celebrated its 60th year in business, we decided to mark our anniversary by giving...

Social media: It’s not just for consumer brands

September 5, 2013

Social media: It’s not just for consumer brands

Lisa Zone

It’s a common misconception that social media only makes sense for B2C brands. We’re seeing an increased focus on social...

The Three “L’s” of Social Media Strategy

August 21, 2012

The Three “L’s” of Social Media Strategy

Lisa Zone

Like any business endeavor, an effective social media strategy requires knowledge and planning to be successful. Business-to-business marketing can be...