Communication Matters - our blog on trends and events


Don’t wait to develop your video content strategy

As you start to develop your video content strategy, here are some statistics, trends and examples to keep you motivated.  

A few compelling statistics:

This year, online video is expected to account for 74% of all online traffic (KPCB).

65% of U.S. marketers plan to increase their mobile ad budgets to account for video (Hubspot)

82% of Twitter users watch video content on Twitter (Bloomberg).

75% of executives watch videos on business websites at least once a week.

85% of Facebook video is watched without sound (Digiday).

Snapchatters watch 10 billion videos a day (AdWeek).

Other stuff:

A great infographic from HubSpot showing 31 Video Marketing Statistics for 2017

8 B2B Video marketing trends from Convince & Convert 

50 Delightfully Simple Video Content Ideas For Your Online Business

Examples of great video marketing:

Slack demonstrates here how their product can be used to solve everyday workplace communication challenges

A playful approach to a tutorial video – Method CRM

Jay Today – A series from Convince & Convert shot on an iPhone that is low on production value but high on insight

And just for fun...A mock commercial made completely from stock video.  Extremely funny. 

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