Employee apps are on the rise … and for good reason with all the current challenges facing internal communications – multiple channels and messages, employees who might not…
Karin Bonev leads the internal communications practice and also serves the marketing communications practice working with a variety of public and private companies. She specializes in strategic communications during CEO transitions, mergers and acquisitions and brand implementation, employer branding and communications audits.
Working intimately with leadership to improve communications, Karin has conducted in-depth communications audits and provided strategic internal communications counsel during times of significant change. She also recently acted as the outsourced employee communications function during a client merger including creating communications strategies, developing messaging and conducting employee focus groups.
On the marketing front, Karin helps organizations share their story with customers through branding, image campaigns and messaging platforms. She also provides a link between leadership and employees by helping CEOs and managers educate employees about the brand and energize front lines to be brand ambassadors.
Before joining Dix & Eaton in 2003, Karin worked in the education and communications group at Victory Capital Management, developing retirement benefits communications for Victory’s 401(k) clients, managing market research and collateral projects, and more.
Previously, she was a Fulbright scholar in Germany, where she taught English to German students in grades 5 through 13. Karin extended her Fulbright Scholarship through an internship with Deutsche Telekom, Europe’s largest telecommunications firm. While at Deutsche Telekom, she developed the first market-based strategy to reintegrate expatriates in the 50,000-employee Networks Division.
Karin graduated cum laude from Wellesley College with a bachelor’s degree in German literature. She is a member of PRSA (Public Relations Society of America), including the Employee Communications section.
- Strategic employee communications during significant change (CEO transitions, mergers and acquisitions, restructuring, etc.)
- CEO/manager communications
- Brand Culture Integration™
- Message development and communications strategy
- Integrated marketing communications programs
Recent Posts from Karin
Anytime a CEO communicates with associates, it’s an opportunity to build trust, increase engagement and positively influence the bottom line. And studies show that…
Your Employees and Potential Candidates Know It. Do You?
In an earlier post, I outlined five steps that organizations can take to identify their unique employer brand. In…
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