Lisa Zone serves as Executive Vice President of the Dix & Eaton Operating Group, where she plays a pivotal leadership role in advancing client growth through innovative and strategic communications solutions. As deputy to Operating Group President Gregg LaBar, she collaborates closely with practice group and client team leaders to ensure the delivery of forward-thinking ideas and high-impact outcomes across all client engagements.
Lisa also leads the firm’s Marketing & PR practice, helping organizations shape and share their stories through integrated marketing and communications programs. Her expertise spans branding and positioning, thought leadership, media relations, advertising and social media strategy. She spearheads many of Dix & Eaton’s most prominent branding initiatives and also leads the firm’s own marketing efforts.
An active leader in the industry and community, Lisa is the past president of the American Advertising Federation – Cleveland (AAFCLE) and currently serves on the Board of Directors for John Carroll University, where she co-chairs the Enrollment & Marketing Committee. She is a proud alumna of both the Cleveland Bridge Builders (2009) and Leadership Cleveland (Class of 2025).
Lisa’s contributions have been recognized with several honors, including Crain’s Cleveland Business Forty Under 40 (2010), the YWCA of Greater Cleveland’s Woman of Professional Excellence award (2012), a Young Alumni Award from John Carroll University (2015) and induction into the AAFCLE Hall of Fame (2023).
Specializes in:
- Integrated communications strategy
- Branding and positioning
- Thought leadership programs
- Social media marketing
- Special events strategy and execution
Involved with:
- John Carroll University Board of Directors (Co-Chair, Enrollment & Marketing)
- American Advertising Federation – Cleveland (Past President)
Enjoys:
- Cooking & entertaining
- Traveling
- True crime podcasts