September 5, 2013
Lisa Zone
It’s a common misconception that social media only makes sense for B2C brands. We’re seeing an increased focus on social...
August 15, 2013
D&E Staff
My former newspaper colleague asked a central question recently: “When you pitch stories on behalf of your clients, do you...
March 12, 2013
Lisa Rose
Private companies enjoy certain advantages when it comes to controlling the financial and other business information they disclose. Nevertheless, it...
August 21, 2012
Like any business endeavor, an effective social media strategy requires knowledge and planning to be successful. Business-to-business marketing can be...
May 16, 2012
The combination of abundant corporate cash reserves, low interest rates, generally modest expectations for organic growth and continued consolidation in...
February 7, 2011
Scott Chaikin
There are three phases to communicating a CEO transition. I described the first, which runs from the day the decision...
