by Kelly Luecke

October 17, 2025

In today’s nonstop media cycle, knowing how your brand is being discussed is essential. Yet, the very tools designed to make media monitoring easier can often do the opposite. Platforms can be expensive, overly complex and require ongoing training to effectively navigate and use. For many communications and marketing teams, this turns staying informed into a full-time job (and an unnecessary headache).

Enter The IQ Report – Dix & Eaton’s new media intelligence service designed to deliver clarity. Our experts handle the complexities of media monitoring, and your team receives ready-to-use insights that help guide smarter, faster decisions.

Why The IQ Report?

Most media monitoring platforms provide a flood of insights, but offer little direction. The IQ Report flips that model by combining human expertise with customized reporting, eliminating the need for costly tools and endless maintenance. You’ll receive daily updates on your brand, competitors and industry trends in your inbox.

With The IQ Report, you can:

  • Skip the training and let our team perform the back-end configuration
  • Eliminate monitoring platform fees
  • Receive timely media clips delivered to your inbox
  • Compare your coverage to that of your competitors

Who It’s For

The IQ Report is built for businesses that recognize the value of monitoring their brand’s reputation but are ready to simplify how they do it. Whether you’re leading communications for a national brand or managing public relations for a growing enterprise, our reports save time, reduce costs and deliver intelligence you can act on.

No Tools. No Training. Just Results.

Every day, you’ll receive a clean, focused media briefing that captures what’s being said about your brand, competitors and industry. There are no dashboards to maintain nor subscriptions to manage. Just the information you need – ready when you are.

The IQ Report helps you increase your organization’s Industry Quotient (IQ), which measures the depth of your understanding of your industry’s trends, challenges and opportunities. And with four subscription tiers available, you can choose the level of coverage and analysis that best fits your business and your current monitoring needs.

Ready to elevate your media intelligence? Click here to be contacted by a member of our team or reach out to me directly.