Dix & Eaton Promotes Four Executives

CLEVELAND – December 14, 2016  – Dix & Eaton today announced four promotions among members of its senior leadership team.

  • Matt Barkett becomes chief client officer and will continue to direct the firm’s crisis communications services.
  • David Loomis becomes chief marketing officer.
  • Kevin Poor becomes a managing director and retains responsibility for creative services.
  • David Hertz, managing director, assumes leadership of media relations services.

Earlier this year, the firm promoted Lisa Rose to president and named Gregg LaBar, managing director, to lead its investor relations practice.

“We have had a strong year marked by high-stakes client programs involving crisis situations, corporate restructurings, major brand relaunches and shareholder issues – not to mention the Republican National Convention,” said Chas Withers, chief executive officer. “Each of these outstanding professionals has been instrumental in our efforts.”

Barkett, 48, will have overall responsibility for client relationship management, including onboarding, service delivery and quality, staffing and resources. The chief client officer position is new to Dix & Eaton, but Withers pointed out that it has become an industry standard for professional services firms.

“For more than a decade, exceptional client service has been Matt’s hallmark at Dix & Eaton,” he said. “His exemplary approach has been informed by both his extensive experience in corporate environments and his role as a trusted senior advisor and counselor.”

Loomis, 54, will have full responsibility for all aspects of D&E’s branding, sales and marketing efforts, including business development and its web and social media presence. He will continue to deliver strategic marketing counsel to clients.

“In just two years with Dix & Eaton, Dave has made an exceptional assimilation into the culture and operations of our firm,” said Withers. “This expansion of his role and designation as CMO reflects his outstanding ability to create conversations and opportunities at a level we have never had before.”

Poor, 48, has headed the firm’s creative services group for nearly a decade. While he will continue in that role, Withers emphasized that his contributions to client service and delivery are far-reaching across a broad spectrum of client accounts.

“Kevin is a creative director with an MBA, a rare combination,” he said. “He brings a creative mindset to every setting and sees things through a unique prism in brainstorming and as a discussion partner. This consistently results in innovative communication strategies and effective marketing and branding solutions for our clients.”

Hertz, 55, is a former Pulitzer Prize-winning journalist who has been a member of D&E’s media relations team since joining the firm in 2006. He also oversaw its multi media relations strategy and client services leading up to and during the 2016 Republican National Convention in Cleveland.

“Over the past decade, David has expanded our ability to engage media as media themselves have dramatically changed,” said Withers. “Our success on behalf of clients and in support of the RNC is a direct result of his forte in fostering relationships not only with international, national, business and trade media but with online and social media – what we refer to as multi media relations.”

Withers added, “All of these individuals are widely respected and recognized as among the best in their respective fields. Together, they represent solid leadership across the breadth of our organization. I am excited about working as a team to drive continued success for our clients, our colleagues and our firm.”

About Matt Barkett

Barkett directs Dix & Eaton’s services to several major clients, including PPG Industries, UnitedHealth Group, Southwest Airlines and NetJets. Since joining the firm in 2005, he has played key roles in numerous high-impact engagements, leading communications efforts during the Sago mine and Upper Big Branch mine accidents in West Virginia plus the Colgan Air crash outside Buffalo. He also counseled Northwest Airlines during a strike by the airline’s mechanics and advised Southwest Airlines during its acquisition of AirTran Airways.

Barkett previously was communications director for the North American operations of ICI Paints, where he served as the company’s top communications and public relations officer. Earlier, he served as group director, national media relations for Qwest Communications International in Denver during the firm’s highly publicized $50 billion merger with US West. Barkett also served as director of corporate communications for a subsidiary of Liberty Media Group, the programming arm of AT&T Broadband and Internet Services. He began his career in 1991 as a newspaper reporter in Arkansas, during the early days of Gov. Bill Clinton’s run for president. Barkett holds an MBA in marketing and a Bachelor of Arts undergraduate degree from the University of Colorado.

About David Loomis

Loomis, a senior marketing strategist who has counseled some of the world’s leading companies on branding, innovation and customer growth initiatives, has wide-ranging marketing experience on both the corporate side and as a consultant.

From 2012 to 2014, he was a senior vice president of Akron-based Advanced Industrial Marketing, where he conducted innovation training in voice-of-customer techniques across the United States, Europe, Asia and Australia for General Electric, Dow, DuPont, Air Products, Lubrizol, A. Schulman, Illinois Tool Works, Saint-Gobain and other major companies. Previously, he spent 15 years as director of internal consulting for NACCO Industries, a multibillion-dollar diversified holding company, working with divisions to implement best-practices in market research, segmentation, innovation and branding. Loomis also was formerly a consultant with the Richmark Group, a boutique consulting firm in Chicago focused on distribution channel strategy for Fortune 500 companies. He began his career at Leo Burnett, one of the world’s leading advertising agencies. He received a B.A. in economics and political science from Northwestern University, as well an MBA in marketing and management from Northwestern’s Kellogg School of Management.

About Kevin Poor

Poor provides strategic counsel to clients as head of D&E’s creative department and is responsible for defining and growing the firm’s interactive service capabilities and web presence. He also oversees the creative process to ensure that the firm’s work supports and enhances clients’ branding and marketing initiatives.

Prior to joining Dix & Eaton, Poor worked as a creative director in the Portland, Oregon, office of the global Internet service company AGENCY.COM. His responsibilities included creating sophisticated online integrated media solutions for Fortune 1000 clients such as Intel, Compaq and Enron. Between 1991 and 1995, he served as producer/director in the Public Affairs Department of the South Carolina Department of Corrections, where he helped write, produce and direct all of the agency’s video and film projects and acted as liaison to the media. A graduate of The Weatherhead School of Management at Case Western Reserve University, Poor holds an MBA as well as a bachelor’s degree in communications from the College of Wooster.

About David Hertz

Hertz draws upon 20 years of journalism experience when providing strategic communications, crisis communications and content marketing counsel to executives across the country. He specializes in national media relations and analysis and leads media training sessions for senior management. Hertz has served clients in a variety of sectors, including manufacturing, financial, traditional energy and advanced energy, health care and nonprofits, facilitating media tours in New York, Washington, London and other markets. He also coordinated media relations on behalf of clients for two years leading up to the 2016 Republican National Convention.

Previously, Hertz helped lead the Akron Beacon Journal’s coverage of some of the most significant stories that arose during his 15 years at the paper. He also proposed and helped organize the newspaper’s Pulitzer-Prize winning investigation into race relations after the Rodney King-based riots of the 1990s. As the newspaper’s business editor, he oversaw award-winning coverage of B.F. Goodrich’s decision to leave Akron, as well as the sales of Maytag and the Hoover Co. Hertz, who also worked for Knight Ridder’s Boca Raton (Fla.) News, holds a master’s degree in journalism from the University of Missouri-Columbia as well as a bachelor’s degree in English from the University of Virginia.

About Dix & Eaton

Dix & Eaton is an integrated communications consultancy specializing in investor relations, crisis communications, media relations and marketing communications. Working as trusted partners, we bring deep experience, foresight and creativity to every relationship and help clients realize the full power of communication to drive results. Founded in 1952, Dix & Eaton is 100 percent employee-owned and has twice been named the nation’s best midsized firm. For more information, visit

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