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Jeff Bezos: Proactive storyteller

February 11, 2019

Jeff Bezos: Proactive storyteller

D&E Staff

Think of the power available to Jeff Bezos, the world’s richest individual. Think of the resources he can call upon...

Strategic communication is essential to recruit, retain, engage talent

April 23, 2018

Strategic communication is essential to recruit, retain, engage talent

D&E Staff

We expect to see or hear the headline at least once a week. It’s the headline that laments the loss...

5 tips to help cities benefit from Amazon’s HQ2 search

January 25, 2018

5 tips to help cities benefit from Amazon’s HQ2 search

D&E Staff

The publicity for Amazon’s HQ2 is astounding. Never before has a site selection process been conducted so publicly, to the...

Manage the blitz – PR lessons learned from the NFL

January 19, 2018

Manage the blitz – PR lessons learned from the NFL

D&E Staff

Each year, the National Football League and its teams absorb a number of PR hits (no pun intended). In recent...

Getting your story told starts with research

September 20, 2017

Getting your story told starts with research

D&E Staff

Trying to execute a media relations campaign in a vacuum is a recipe for failure. Just like any other project...

How’s this for a headline? “Cleveland wins, Rust Belt loses”

May 11, 2017

How’s this for a headline? “Cleveland wins, Rust Belt loses”

D&E Staff

CBS’ headline was cautious: “Cleveland begins to shine again.” The Associated Press’ was understated: “Safe GOP convention boosts Cleveland’s image...

6 ways to navigate the fractured media landscape

April 24, 2017

6 ways to navigate the fractured media landscape

D&E Staff

The days of just sending a press release to your local newspaper, business journal, TV and radio stations are long...

The media are dying. Not! 5 tips for an impactful media relations strategy

March 7, 2017

The media are dying. Not! 5 tips for an impactful media relations strategy

D&E Staff

The mainstream media are in decline. Their newsrooms are shrinking to nothing. It has been said by some in prominence that the...

5 turnkey ways to amplify your media placement

March 2, 2017

5 turnkey ways to amplify your media placement

D&E Staff

In today’s continuous news cycle, the average lifespan of an article is 2.6 days. So how can you ensure your media placement...

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