June 25, 2019
D&E Staff
How is my brand’s social media performing? How much of the conversation does my brand own? How do people feel...
May 7, 2019
When you hear the concept of social media listening, which of these things come to mind? A) Extracting data and...
April 5, 2019
Lisa Zone
In recent months, I’ve had a number of conversations with companies wondering how to best leverage the content they produce...
February 11, 2019
OK, I admit it. I’m a true crime junkie. I belong to several true crime Facebook groups. I have gone...
September 13, 2018
Why a test fund should be in your 2019 budget request It’s hard to believe 2019 budgeting and planning efforts...
August 21, 2018
Generally speaking, the end of summer is very bittersweet, for while we are saying goodbye to long summer evenings and...
April 26, 2018
Consumer privacy is considered a fictional concept by many given the modern world of the internet, social media and ready...
April 23, 2018
It’s ok to say it out loud: influencers make brands nervous. In our previous post in this series, my colleague...
April 17, 2018
Third-party influencer marketing is becoming an increasingly effective tool to reach potential customers, generate sales and field customer comments. According...
