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How to take your 2020 digital marketing momentum into 2021 & beyond

November 24, 2020

How to take your 2020 digital marketing momentum into 2021 & beyond

D&E Staff

This is part two in a four-part series about planning your 2021 marketing communications initiatives. Click here to read more. Be warned...

Let’s not relive 2020, but let’s learn from it

November 19, 2020

Let’s not relive 2020, but let’s learn from it

Lisa Zone

This is part one in a four-part series about planning your 2021 marketing communications initiatives. Click here to read more. If...

3 ways social listening can inform your 2021 marketing plan

September 24, 2020

3 ways social listening can inform your 2021 marketing plan

Lisa Zone

If you’re anything like me, you’ve probably felt like you were in a planning (or re-planning) mode since about March....

4 steps to creating a digital communications strategy

August 12, 2020

4 steps to creating a digital communications strategy

D&E Staff

While creating a digital communications strategy in an ever-changing technological world may seem daunting, it doesn’t have to be. The...

4 questions to ask yourself about the Facebook advertising boycott

July 15, 2020

4 questions to ask yourself about the Facebook advertising boycott

D&E Staff

You’ve likely heard that many organizations have decided to boycott Facebook’s advertising platform for the month of July. If you’re...

Thinking ahead: using data to discover competitor advertising

June 30, 2020

Thinking ahead: using data to discover competitor advertising

D&E Staff

Savvy digital advertising professionals understand there’s a lot of publicly available data out there about their clients and their client’s...

Paid advertising vs. organic search: where should you invest?

June 4, 2020

Paid advertising vs. organic search: where should you invest?

D&E Staff

In a time when businesses are communicating with customers through digital more than ever, a well-rounded digital marketing strategy is...

Attention is cheap: the state of the ad economy

May 4, 2020

Attention is cheap: the state of the ad economy

D&E Staff

Step foot in any grocery store these days and you probably noticed a dollar does not go as far as...

Brand building is a long-term play

April 15, 2020

Brand building is a long-term play

Lisa Zone

History proves that pulling back during a pandemic is a bad brand strategy As the old saying goes, history always...

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Cleveland, Ohio 44115
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