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4 questions to ask yourself about the Facebook advertising boycott

July 15, 2020

4 questions to ask yourself about the Facebook advertising boycott

D&E Staff

You’ve likely heard that many organizations have decided to boycott Facebook’s advertising platform for the month of July. If you’re...

Thinking ahead: using data to discover competitor advertising

June 30, 2020

Thinking ahead: using data to discover competitor advertising

D&E Staff

Savvy digital advertising professionals understand there’s a lot of publicly available data out there about their clients and their client’s...

Paid advertising vs. organic search: where should you invest?

June 4, 2020

Paid advertising vs. organic search: where should you invest?

D&E Staff

In a time when businesses are communicating with customers through digital more than ever, a well-rounded digital marketing strategy is...

Attention is cheap: the state of the ad economy

May 4, 2020

Attention is cheap: the state of the ad economy

D&E Staff

Step foot in any grocery store these days and you probably noticed a dollar does not go as far as...

Brand building is a long-term play

April 15, 2020

Brand building is a long-term play

Lisa Zone

History proves that pulling back during a pandemic is a bad brand strategy As the old saying goes, history always...

Finding new ways to talk about your brand during COVID-19

March 30, 2020

Finding new ways to talk about your brand during COVID-19

D&E Staff

Let’s be honest. All anyone is trying to figure out right now is what it’s going to take to survive...

Marketing during COVID-19 – taboo or acceptable?

March 17, 2020

Marketing during COVID-19 – taboo or acceptable?

Nicolle Huffman

We’re all trying to figure out the best way to navigate this unprecedented and fluid situation surrounding COVID-19 and what...

5 ways to optimize your LinkedIn profile to build your brand

March 5, 2020

5 ways to optimize your LinkedIn profile to build your brand

Lisa Zone

Building your personal brand via social media can be an effective tack, especially when your schedule precludes you from attending...

Pairing weed and cookies: An innovative approach by the Girl Scouts

February 14, 2020

Pairing weed and cookies: An innovative approach by the Girl Scouts

D&E Staff

Coming up with creative sales initiatives is a must with marketing products that get stale in their old age. So...

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