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4 foundational elements to consider as you contemplate a branding initiative

June 15, 2023

4 foundational elements to consider as you contemplate a branding initiative

Lisa Zone

I’ve lost count of the number of times a client or prospect has told me they want to undertake a...

3 ways to manage when you have the work but not the workforce

April 4, 2023

3 ways to manage when you have the work but not the workforce

Lisa Zone

Earlier this year, news of mass layoffs and RIFs in the tech space left that industry reeling. Now, more industries...

4 items to check off before GA4 forced adoption in July

February 21, 2023

4 items to check off before GA4 forced adoption in July

D&E Staff

In our last blog post, 4 things to consider as GA4 forced adoption approaches, we laid out the changes coming to...

4 things to consider as GA4 forced adoption approaches

February 20, 2023

4 things to consider as GA4 forced adoption approaches

D&E Staff

If managing your company’s website or website metrics falls under your purview, then you’re likely aware of Google’s move from...

Should you use ChatGPT in your ’23 comms efforts? 3 ways I tested the tool that might help you

January 12, 2023

Should you use ChatGPT in your ’23 comms efforts? 3 ways I tested the tool that might help you

Lisa Zone

If you haven’t heard about the new AI chatbot ChatGPT yet, you will soon. This article lays out a clear...

5 ways to commemorate a corporate anniversary in 2023

December 5, 2022

5 ways to commemorate a corporate anniversary in 2023

Lisa Zone

During my two-plus decades at Dix & Eaton, I’ve had the pleasure of working with dozens of clients to help...

3 ways to protect your brand on Elon Musk’s Twitter

December 1, 2022

3 ways to protect your brand on Elon Musk’s Twitter

Carissa Siddell

Twitter is now considered the Wild West of social media platforms. Does anyone really know what is going on with...

3 ways to upgrade your company’s career website and recruit top talent

September 26, 2022

3 ways to upgrade your company’s career website and recruit top talent

Nicolle Huffman

News flash – there is a record number of people leaving their jobs since the pandemic. Shocking, I know. And...

5 tips for breaking into the world of TikTok

August 10, 2022

5 tips for breaking into the world of TikTok

D&E Staff

Recently Hootsuite hosted a webinar series titled “Fearless on TikTok” focused on the social media platform’s marketing and advertising capabilities. Since...