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Posts tagged “vision”

5 questions to answer before committing to a company name change

A name change is a rare opportunity for many organizations. It’s one of those events that creates a spotlight, capturing the attention of all stakeholders and causing them to take a fresh look at the company. It’s also one of the few such events that can be managed proactively to have the desired impact.

At the same time, a corporate name change is a daunting event. No matter how well it’s managed, it’s expensive, takes a ton of time and is a major distraction – and the stakes are high for getting it right. It’s important to begin with well-informed expectations and a good process. And to answer some fundamental questions before committing:

  1. The main reasons to change a company’s name are to eliminate a problem or unlock value. What is the problem or opportunity…
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Six ways for leaders to keep up the energy

I had lunch with one of the most naturally positive CEOs I know yesterday, and he was anything but.  I had a similar experience about a week ago with another normally optimistic CEO.  2009 has presented leaders with a host of tall challenges from falling sales and written-off receivables to lack of credit and cash flow.  These two conversations highlighted another challenge: most CEOs are tired and discouraged and expecting economic progress to remain slow for months to come.  That makes it hard for them to provide the kind of energizing leadership and positive outlook their organizations want and need from them.

The earlier days of the recession involved the kind of call to action most companies know how to respond to – “our environment has changed and we…

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Why worry about retention? Where are they going to go?

In recent conversations with two very senior, big-company executives, I heard this from one:
“Retention isn’t something I’m thinking much about. Where are our people going to go?”
And this from another:
“The thing I’m most concerned about is staff morale and giving them a vision of what we’ll look like after the recovery.”

I’ve heard so many versions of the first – and I don’t get the thinking—it was a relief to hear the second.  Eventually, as it always does, employment will switch from an employers’ to an employees’ market.  Which company is most likely to lose good people?

Already, one-third of the workers in one survey said they planned to change jobs once the recession is over.  The post-recession re-staffing is also going to coincide…

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