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Posts tagged “storytelling”

Sustainability Storytelling: More than just an annual opportunity

Issuing a regular (usually annual, sometimes biennial) CSR/sustainability report is now standard practice for many companies. Others will most likely be doing so in the next three to five years.  Of course, such reports can be quite a bit of work to pull together, with input and content coming from many sources within the company. On the other hand, it’s a great opportunity to be able to share a rich picture of all the sustainability/CSR activity that took place during the year.

I find it a shame, however, when companies confine all of their great content – examples, stories, data points, photos, etc. – only within the sustainability report. Once the report is published, these companies rely on readers to find the report themselves and read the entire thing in…

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6 Content Marketing New Year’s Resolutions to Keep

The year 2014 was a great one for content marketing.  Early reports indicate that marketers are creating more content than they did just a year ago. According to the Content Marketing Institute (CMI) 2015 benchmark report, 86% of B2B marketers and 77% of B2C marketers are using content marketing.  However, only 38% say they are effective at it.

Regardless of whether you have a content marketing program, the new year is a great time to take a step back and review your content goals, content success and content challenges from 2014 to pave the way for a content-rich 2015.  Here are six content marketing New Year’s resolutions to focus on in 2015. 

1) Make your content more visual

Research has shown that 90% of information transmitted to the brain is visual, and…

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What the Serial podcast can teach B2B marketers

OK, I admit it. I got on the Serial bandwagon a little late in the game, but thanks to a wicked stomach flu last week, I had plenty of time to get caught up before this week’s final episode. If you’re not already familiar, Serial is a podcast that premiered in October, the first spinoff of This American Life. It follows one story (this season, a murder case) over the course of a season (this season, a 12-episode thriller) and is hosted by Sarah Koenig, a former criminal justice reporter.

Anyone who has jumped on the Serial bandwagon “gets” it. The thrill of waiting for a new weekly episode to post. The ensuing excitement of discussing that week’s revelations with friends and strangers alike, through online forums, article recaps and plenty of water cooler banter.…

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