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Posts tagged “social media strategy”

3 easy ways B2Bs can optimize social media efforts

How can you make the most of your social media efforts when you don’t have a dedicated resource or budget? In B2B organizations, the role of social media owner or community manager is often simply added to someone’s existing responsibilities, not carved out as a separate function. And often, there is little to no budget assigned to support such activities. So what can B2B marketers do to advance their social media efforts when they have competing priorities and a modest investment to work with? Surprisingly, a lot.

I recently came across this post and infographic by Bob Hutchins on the topic, which has some really useful and enlightening data to help B2B marketers optimize the scarce social media resources they may have. While I’d encourage you to check out the…

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Fantasy Social: LinkedIn Publishing vs. Medium

Like football, B2B social media isn’t always won with extra points and field goals. Sometimes it’s a four-quarter effort to get as many touchdowns as possible. Ten-second videos and 140-character messages can sometimes bring in the win for your organization’s social media efforts, but more often than not, long-form storytelling can be the offensive play strategy that gets the best results.

In this round of Fantasy Social, I’ll be putting LinkedIn Publishing and Medium in a head-to-head competition to see which storytelling platform might work best for your B2B Business. (For a refresher on the criteria used in Fantasy Social, check out this post from my fellow analyst Lisa Zone).

LinkedIn Publishing is an extension of LinkedIn and allows individuals to write…

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Fantasy Social: Instagram Stories vs. Snapchat Stories

Welcome to Week 1 of Fantasy Social, our new blog series where we pit two social media platforms against each other in a weekly fantasy football-style matchup. Our first matchup looks at Instagram Stories vs. Snapchat Stories and how either one might work best for your B2B brand.

(For a refresher on the criteria used in Fantasy Social, check out last week’s post from my fellow analyst Lisa Zone).

  • Fan Base: While both platforms continue to expand their respective fan bases, Instagram has the potential to reach broader audiences. According to Tech Crunch, Instagram has 500 million monthly active users, 100 million of whom use the Stories feature daily. Conversely, Snapchat reports 150 million daily users, including 41 percent who are 18 to 34 years old.
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Fantasy Social: Draft the right platforms for your team

Are your B2B social media efforts going the extra yard for your business? Or are you pulling a Hail Mary and just praying that what you’re doing gets you across the goal line?

(Are my football references too much of a stretch? Probably. But stick with me here.)

Welcome to the first post in our new Fantasy Social blog series, where we’ll pit two social media platforms against each other in a weekly fantasy football-style matchup to help you determine which one(s) might work best for your B2B business.

Starting next week, we’ll evaluate head-to-head matchups based on the same criteria:

  • Fan Base – Who’s using each platform? What’s the demographic profile, audience size and, ultimately, reach to a B2B audience?
  • Social Skills – Does the platform require a…
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Social media apps and your IR team

Social media apps like Snapchat, Facebook and LinkedIn keep us connected to friends, family and colleagues far more now than ever before. But what about connecting with financial stakeholders?

I was recently asked to share my thoughts with IR Magazine on the use of these apps in the IR space. While the adoption of apps, such as WeChat, has become more common in Asia the concept has not quite caught on in the U.S.

Here are a few reasons why, as well as things to consider when researching a social media app for your IR team:

  • The culture of your team: The use of apps is very intuitive to millennials, but that may not be the case for other generations. Consider who will be using the app and how to most effectively engage your team.
  • Security of the platform: While…
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