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Posts tagged “social media measurement”

Brainfood Live: Social Listening

After much preparation and promotion, our first Dix & Eaton Facebook livestream didn’t exactly go as planned. The Dix & Eaton team tested, rehearsed and worked together to produce Brainfood Live: Social Listening for a month. On the day of our livestream, a recent update to Facebook’s livestreaming interface complicated our ability to get the broadcast started. After nearly 30 minutes of troubleshooting, we made the decision to cancel the event. Thank you to everyone who tuned in and stuck with us while we worked to get the livestream up and running!

We are now pleased to share with you the recorded Brainfood Live session discussing Social Listening.

ProMedica, a Northwest Ohio and Southeast Michigan health care system, enlisted the help of Dix & Eaton to better…

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3 must have tools to determine your social media success

There is a great deal to relish about working in the digital realm but perhaps the most significant advantage is the opportunity to measure the results of your work. The potential to gauge success in concrete ways is what attracts me to digital communications.

Despite the fact that digital measurement has been available for at least a couple of decades, I’m often asked how to determine the effectiveness of online marketing and communications, particularly of social media efforts. In fact, an astonishing 47% of organizations fail to measure the return on their social media and content efforts, according to a study by the Content Marketing Institute. Another 18% don’t even know if they are measuring their digital strategies!

To help prime the social media…

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