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Posts tagged “social media”

4 steps to boosting your social media performance

Social media has grown up over the last several years and become a key component to almost all marketing and communications strategies and plans. It’s no surprise given the volume of social media users, time spent on these platforms and engagement potential. With social being such an important communication channel, it’s critical that organizations take steps to increase returns, drive effectiveness and efficiency. Below I’ve outline 4 steps organizations can take to boost social media performance.

1. Ensure your social media strategy aligns with your business and communications objectives.
Use your business and communications objectives as your North Star when evaluating and determining your activities. If your social media activities don’t support your overall…

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Why social media listening matters

Did you know 75 percent of organizations don’t know where or how their key audiences are talking about them? That’s kind of a shocking number when you think about how many people use social media – 69 percent of Americans according to Pew Research Center – and when you realize less than 10 percent of tweets directly mention a brand.

To help companies know what conversations are out there, more marketers are turning to social media listening.

Before we get into why it matters, let’s back up and discuss what social media listening is. According to Sprout Social, social listening involves “tracking conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences.”

What’s important to…

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3 easy ways B2Bs can optimize social media efforts

How can you make the most of your social media efforts when you don’t have a dedicated resource or budget? In B2B organizations, the role of social media owner or community manager is often simply added to someone’s existing responsibilities, not carved out as a separate function. And often, there is little to no budget assigned to support such activities. So what can B2B marketers do to advance their social media efforts when they have competing priorities and a modest investment to work with? Surprisingly, a lot.

I recently came across this post and infographic by Bob Hutchins on the topic, which has some really useful and enlightening data to help B2B marketers optimize the scarce social media resources they may have. While I’d encourage you to check out the…

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Are activists using digital media to communicate with your shareholders?

As companies develop a strategy for how to use social media for IR, it’s important to understand how others are using this communication channel, including activist investors. Activists are digitally savvy and use these tools in a very persuasive way. For example, in 2013, Carl Icahn tweeted about Apple (see below), and about an hour later, the stock pushed up from $475.76 to a high of $494.66.  

To prepare for an activist situation, it’s important to know how activists communicate with shareholders. Here are three ways activist investors are using digital media:

1. Microsites: Many activists use microsites to house key information specific to the cause or issue they are advocating. The microsite is often designed in a style that is similar to the company’s…

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3 ways IR and social media can work for your company

There’s no doubt that social media is a valuable marketing and communications channel for both B2B and B2C companies. But we often get the question, “Should companies use social media for investor relations?” While the answer is never black-and-white, Dix & Eaton believes there is value in leveraging your company’s existing corporate social media strategy to share your investor-focused content.

Here are three ways to ensure that IR and social media work together for your company:

1. Amplify your IR message by working with corporate communications

Social media and IR work best together when they are part of a broader communications strategy. Because of the seasonality of IR news and content, there is not always the steady flow of content that is needed to support…

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