It’s ok to say it out loud: influencers make brands nervous. In our previous post in this series, my colleague Megan McTighe discussed the importance of identifying and leveraging the right social media channel to reach potential customers, generate sales and field customer comments.
However, equally important is ensuring you also engage appropriate influencers. The wrong influencer can create a media firestorm that will cost time and money, and bring on a bad headache.
It is vital to conduct a thorough vetting prior to beginning any influencer marketing campaign. This must extend beyond a quick check of primary social media accounts to a deep dive to identify red flags.
Here are five easy ways to vet social media influencers:
- Examine their social media…