Whether you give speeches, write speeches, work with D&E on speeches or write one yourself before you give it, here is a one-minute read on how to write a one-minute talk – or, frankly, any talk, up to and including the State of the Union. Though that undoubtedly takes more work.
The point is that the fundamental structure of a talk remains the same no matter how long or complex the remarks. Understanding that structure will help you craft and deliver your message effectively.
And isn’t that the point?
Just four rules to remember – plus one image.
Rule Number 1: What’s your message?
Every talk has a message. You speak to leave your audience smarter – from a finding, a report of an event, a warning, making a case or evoking a mood.
Your message is…