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Posts tagged “public relations”

3 reasons to hire a PR firm during a crisis

Why is it that hiring a PR firm during a crisis is often portrayed by media as a controversial decision? If your company is being sued, it is customary and totally appropriate to hire a lawyer to defend your rights. If you get sick, you go see a doctor. If you want to build an addition to your home, you hire a licensed contractor. But if you have a crisis that is going to have public exposure and gain media attention, god forbid you get some advice on how to tell your side of the story.

When I have asked media about this over the years, I typically get an answer like “you aren’t going to tell me the truth. I want the real story.” Most of that opinion I chalk up to the fact that most reporters don’t understand what the job of a communications professional is, and…

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Manage the blitz – PR lessons learned from the NFL

Each year, the National Football League and its teams absorb a number of PR hits (no pun intended). In recent weeks, the New England Patriots and my favorite team, the Pittsburgh Steelers, have dealt with PR issues, with mixed results.  Consider how these situations were handled (or mishandled) and the lessons that could translate to your organization:

  • ESPN published an expose on rumors of a rift and power struggle among the New England Patriots Chairman and CEO Robert Kraft, Head Coach Bill Belichick and Quarterback Tom Brady. Although some of us may relish the impact of such a schism, the Patriots swiftly squelched speculation when they issued a statement within hours calling the accusations “fallacies.” Kraft, Belichick and Brady, the statement said, “stand…
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Take the Crisis Stress Test: Are You Prepared?

Would your company’s reputation survive a major product failure or recall? A serious social media blunder? Major litigation? The death of an employee or customer?

A company’s ability to bounce back after a crisis often comes down to one key factor: how well it prepared before the crisis. Unfortunately, we see companies – too many companies – wait until after a cataclysmic event strikes to create a crisis communications manual, train top executives for speaking with media or set up a “dark” website.

Crisis preparedness is not necessarily a pleasant task, and it’s easy to put off for another day when there’s no looming crisis on the horizon. But, despite the reluctance or procrastination of some organizations, investing in crisis preparedness remains a critical…

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5 questions to answer before committing to a company name change

A name change is a rare opportunity for many organizations. It’s one of those events that creates a spotlight, capturing the attention of all stakeholders and causing them to take a fresh look at the company. It’s also one of the few such events that can be managed proactively to have the desired impact.

At the same time, a corporate name change is a daunting event. No matter how well it’s managed, it’s expensive, takes a ton of time and is a major distraction – and the stakes are high for getting it right. It’s important to begin with well-informed expectations and a good process. And to answer some fundamental questions before committing:

  1. The main reasons to change a company’s name are to eliminate a problem or unlock value. What is the problem or opportunity…
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Welcome to the new Communication Matters

I’m happy and proud to welcome you to D&E’s new website and blog. The website not only describes our work, capabilities and staff but does so in a way we hope will give you a sense of the D&E DNA – who we are, how we work, our point of view and our character. We’ve used original art to capture some of the elements that define us: Creativity & Intellect, Strategy & Impact, Expertise & Insight, People & Passion. The site is optimized for tablet and mobile and was designed and developed by our talented creative team. 

Our new blog continues our tradition of providing fresh thinking, knowledge and insight about our profession and the issues that affect it.  Some of the entries will be broad in perspective; some will reflect a specific focus on building productive…

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