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Want to communicate with the media better? Practice, practice, practice

Organizations that want to have effective communicators that can ably deal with the media in the course of normal business as well as in crisis situations should conduct communications training for selected executives annually. These training sessions should help create confidence in organizational spokespeople and induct the ability to deliver messages in all kinds of situations and to a wide variety of audiences. Additionally, it’ll help your spokespeople communicate better with employees as well.

Here are five components we suggest including in a media training session:

1. An overview on how the media operates.

Participants need to understand the types of people who work in the media, what they care about, how they view the world, and what their days are like,…

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Avoid the Curse, understand the Situation: 2 principles of powerful public speaking

“You can improve your value by 50 percent just by learning communication skills – public speaking.” – Warren Buffett

Google “public speaking tips” and you’ll get about 50,300,000 hits. That may be less than typing “LeBron” gets, at 70 million+, but 50 million isn’t bad for a generally unremarkable daily activity like talking.

What may be surprising, though, is how many of those 50 million links seem only incidentally about public speaking. Primarily, they consist of public speaking advice sold as pop therapy for your inner fears. “Banish fear of speaking,” one promises. (“The truth is, this fear could be hurting your professional and personal life.”) Find the “art of manliness” through speech training and “soar into the C-Suite.”

These are Digital Age variations…

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Cleveland’s RNC communications home run and 6 lessons learned

An ABC News story aired on July 17, the day before the Republican National Convention in Cleveland. The headline read:  “Cleveland on the Rise: A Look Back on the City’s Comeback Before RNC.”

The story was one of dozens that national and international media produced in July that chronicled Cleveland’s ongoing narrative of a city on the rise. Collectively, the coverage reached millions of people around the world.

This coverage didn’t just happen because Cleveland hosted the RNC. In fact, Philadelphia hosted the Democratic National Convention a week later, yet earned only about a third of the coverage that Cleveland did. 

Making It Happen

Journalists were armed with data, storylines, expert contacts and other materials as a result of communitywide communications…

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Reflections on a summer in CLE at D&E

As our talented summer interns return to the classroom or move on to begin their careers, we asked them to reflect on their experience at D&E. Each semester our interns leave D&E having been both challenged and empowered to take on real-world work and grow professionally. As you might imagine, first-hand involvement with the Republican National Convention is something they’ll all be putting on their resumes. 

– Angela Almasy and Sarah Hihn, internship coordinators

 

‘I was not hidden away behind the scenes to do menial work’

The best thing I can say about the Dix & Eaton internship experience is that I don’t feel like an intern. I don’t feel like a student, or an observer or a trainee. The best thing this internship has done for me is prepare me to take on a…

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Sharing Northeast Ohio’s story with international audiences

As the 2016 Republican National Convention draws near, we invited Rick Batyko, Senior Vice President, Marketing, Communications and Development of Team NEO to offer his perspective on the unique opportunity this long-awaited event provides our region to tell its story to national and international audiences. For more on the efforts to share our region’s story, check out these recent posts from Chas Withers and Amy McGahan.

When Cleveland won the Republican National Convention in 2014, it was a moment of civic pride and initiated a two-year opportunity to tell the evolving story of Northeast Ohio’s resurgence into a great place to do business, live and work. The fact that the Cavaliers won the NBA Championship this month is the icing that goes on our communications…

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