Communication Matters - our blog on trends and events

RSS

Posts tagged “public and media relations”

Want to communicate with the media better? Practice, practice, practice

Organizations that want to have effective communicators that can ably deal with the media in the course of normal business as well as in crisis situations should conduct communications training for selected executives annually. These training sessions should help create confidence in organizational spokespeople and induct the ability to deliver messages in all kinds of situations and to a wide variety of audiences. Additionally, it’ll help your spokespeople communicate better with employees as well.

Here are five components we suggest including in a media training session:

1. An overview on how the media operates.

Participants need to understand the types of people who work in the media, what they care about, how they view the world, and what their days are like,…

Continue Reading Want to communicate with the media better? Practice, practice, practice

Why social media listening matters

Did you know 75 percent of organizations don’t know where or how their key audiences are talking about them? That’s kind of a shocking number when you think about how many people use social media – 69 percent of Americans according to Pew Research Center – and when you realize less than 10 percent of tweets directly mention a brand.

To help companies know what conversations are out there, more marketers are turning to social media listening.

Before we get into why it matters, let’s back up and discuss what social media listening is. According to Sprout Social, social listening involves “tracking conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences.”

What’s important to…

Continue Reading Why social media listening matters

The media are dying. Not! 5 tips for an impactful media relations strategy

The mainstream media are in decline. Their newsrooms are shrinking to nothing. It has been said by some in prominence that the mainstream media are “failing.”

Not!

Despite what conventional wisdom may say, the power and influence of media are increasing. The New York Times, The Wall Street Journal, NBC News and a host of other national media today are reaching a larger audience than ever.

It is true that the print circulation of most newspapers is in decline, and that newsrooms are smaller than they used to be. But measuring the reach of newspapers by print circulation alone is short-sighted. What about the reach of their websites? Their social media distribution? Their blogs, podcasts, videos, Snapchats, tweets, Facebook posts and other audience engagement…

Continue Reading The media are dying. Not! 5 tips for an impactful media relations strategy

5 turnkey ways to amplify your media placement

In today’s continuous news cycle, the average lifespan of an article is 2.6 days. So how can you ensure your media placement lives longer? Here are five tried-and-true ways to leverage your placement:

1. Cross-promote on social media

The quickest way to amplify your media placement is to share across the organization’s social media channels. This way, people who follow your brand, whether on LinkedIn, Twitter, Facebook, Instagram or all of the above, will see the piece, read it and share it with their peers.

When cross-promoting on social media, think of the unique audiences your organization has on each channel. Will your Facebook audience value your placement about a specific trend in your industry as much as your LinkedIn or Twitter audience? If the answer is…

Continue Reading 5 turnkey ways to amplify your media placement

Avoid the Curse, understand the Situation: 2 principles of powerful public speaking

“You can improve your value by 50 percent just by learning communication skills – public speaking.” – Warren Buffett

Google “public speaking tips” and you’ll get about 50,300,000 hits. That may be less than typing “LeBron” gets, at 70 million+, but 50 million isn’t bad for a generally unremarkable daily activity like talking.

What may be surprising, though, is how many of those 50 million links seem only incidentally about public speaking. Primarily, they consist of public speaking advice sold as pop therapy for your inner fears. “Banish fear of speaking,” one promises. (“The truth is, this fear could be hurting your professional and personal life.”) Find the “art of manliness” through speech training and “soar into the C-Suite.”

These are Digital Age variations…

Continue Reading Avoid the Curse, understand the Situation: 2 principles of powerful public speaking