An ABC News story aired on July 17, the day before the Republican National Convention in Cleveland. The headline read: “Cleveland on the Rise: A Look Back on the City’s Comeback Before RNC.”
The story was one of dozens that national and international media produced in July that chronicled Cleveland’s ongoing narrative of a city on the rise. Collectively, the coverage reached millions of people around the world.
This coverage didn’t just happen because Cleveland hosted the RNC. In fact, Philadelphia hosted the Democratic National Convention a week later, yet earned only about a third of the coverage that Cleveland did.
Making It Happen
Journalists were armed with data, storylines, expert contacts and other materials as a result of communitywide communications…