I’d like to begin a conversation with you. A conversation about change. About letting go of the past. About how we as communications professionals can communicate better with our collective audiences. About looking to the future.
You may be asking why I want to have this conversation. I believe in possibilities and finding new ways to work and communicate. I believe in developing new ideas and putting them into action. Trying. Testing. Failing. Learning. Growing!
I believe we can’t continue to work and communicate as we have for the last 20-30 years. Consumer and customer communication behaviors have changed in profound ways, but business communications have struggled to keep up with the trends.
Let’s go back in time for a moment and consider some of these…