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Posts tagged “journalism”

Getting your story told starts with research

Trying to execute a media relations campaign in a vacuum is a recipe for failure. Just like any other project or campaign, you have to do proper due diligence and research, research, research to be successful.

Understand what you’re promoting

Before embarking on a media relations campaign, it is important to understand what your organization wants to promote, its objectives and its target audiences. Talk to subject matter experts within your organization to fully understand the product or service being promoted and to identify newsworthy angles that can be parsed out to various types of media.

Is there a technology or innovation angle? What about a consumer bent? Once you better understand what is to be promoted, be sure to look at what your organization’s…

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The media are dying. Not! 5 tips for an impactful media relations strategy

The mainstream media are in decline. Their newsrooms are shrinking to nothing. It has been said by some in prominence that the mainstream media are “failing.”

Not!

Despite what conventional wisdom may say, the power and influence of media are increasing. The New York Times, The Wall Street Journal, NBC News and a host of other national media today are reaching a larger audience than ever.

It is true that the print circulation of most newspapers is in decline, and that newsrooms are smaller than they used to be. But measuring the reach of newspapers by print circulation alone is short-sighted. What about the reach of their websites? Their social media distribution? Their blogs, podcasts, videos, Snapchats, tweets, Facebook posts and other audience engagement…

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Reflections on a summer in CLE at D&E

As our talented summer interns return to the classroom or move on to begin their careers, we asked them to reflect on their experience at D&E. Each semester our interns leave D&E having been both challenged and empowered to take on real-world work and grow professionally. As you might imagine, first-hand involvement with the Republican National Convention is something they’ll all be putting on their resumes. 

– Angela Almasy and Sarah Hihn, internship coordinators

 

‘I was not hidden away behind the scenes to do menial work’

The best thing I can say about the Dix & Eaton internship experience is that I don’t feel like an intern. I don’t feel like a student, or an observer or a trainee. The best thing this internship has done for me is prepare me to take on a…

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Sharing Northeast Ohio’s story with international audiences

As the 2016 Republican National Convention draws near, we invited Rick Batyko, Senior Vice President, Marketing, Communications and Development of Team NEO to offer his perspective on the unique opportunity this long-awaited event provides our region to tell its story to national and international audiences. For more on the efforts to share our region’s story, check out these recent posts from Chas Withers and Amy McGahan.

When Cleveland won the Republican National Convention in 2014, it was a moment of civic pride and initiated a two-year opportunity to tell the evolving story of Northeast Ohio’s resurgence into a great place to do business, live and work. The fact that the Cavaliers won the NBA Championship this month is the icing that goes on our communications…

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The battle for public opinion really comes down to communications

Looking behind can sometimes offer the best view of what lies ahead.

An audience at Kent State University recently prompted me to reflect on public relations practices of the past and consider communications of the future.

Kent’s School of Journalism and Mass Communications hosted a Media at the Movies night earlier this month. First the audience, consisting largely of public relations and journalism students, was to watch the documentary “Merchants of Doubt.” Then the students were to grill a four-member panel of professionals about the ethical lapses portrayed in the movie. I agreed to sit on the panel. 

If you aren’t familiar with the movie, it is based on the book by Naomi Oreskes and Erik M. Conway that links the tobacco industry’s efforts in the mid-to-late…

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