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4 steps to creating a digital communications strategy

Creating a digital communications strategy doesn’t have to be difficult. Follow these four key steps and you’ll be on your way to success.

1. Start by identifying your business goals. Some example business goals you might be trying to achieve are:

  • Demonstrate innovation
  • Grow brand awareness
  • Increase lead volume
  • Improve shareholder value 

2. Understand the situation. Whether it’s related to reaching investors, managing through a crisis, marketing a new product or communicating internally – identify the current state you’re working within. By focusing on the situation at hand, you’ll stay grounded as you develop your digital communications strategy. Some examples include:

  • Communicating through a crisis
  • Losing market share to a key competitor
  • New entrants…
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Improving your proxy statement’s reader experience

Proxy statements have emerged as a key channel for telling a company’s story to shareholders and are a valuable tool for management and Boards. And proxies continue to become more robust – getting longer with more detailed disclosure; and the inclusion of infographics, charts and checklists are making key information more scannable and prominent. 

Content and design improvements are also being made to the shareholder letter, table of contents, company overview, and the proxy summary. Seventy-nine percent of companies included a proxy summary in 2016 (up from 39% in 2012) and 77% used color in their CD&As (up from 48% in 2012) based on Equilar’s 2017 Innovations in Proxy Design study, which examined proxies from the S&P 100. Companies are also increasing their use…

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Why culture is critical for digital transformation

You don’t have to search too hard to find hundreds of conversations about digital transformation. According to Google, there are 1.78 million results for the query “digital transformation.” Many organizations are yearning for digital transformation. But what are they really seeking? Change – for themselves and their organization. Why are they seeking change? They’re realizing that the world around them is changing – from customers to prospects to employees to investors and other stakeholders – and organizations need to evolve digitally to remain relevant and grow their value.

In my last blog post about digital communications, I shared some preliminary thoughts on change. The post focused on changing to a model where we, as marketing and communications…

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5 reasons to consider an employee app

Employee apps are on the rise … and for good reason with all the current challenges facing internal communications – multiple channels and messages, employees who might not be in front of a computer, limited budgets, etc.

If you aren’t familiar with employee apps, they’re essentially platforms that enable organizations to communicate with employees via smartphones. Most apps can also be accessed on desktops and tablets.

Not sure if an app makes sense for your organization? Here are five reasons why you might want to consider taking a closer look:

  1. Better communication with ALL employees – Apps are a great platform to reach all of your employees at the same time. If you have employees on the plant floor, on the road and/or in front of customers, clients or…
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Why you need 3 strategies for great communications

When we embark on projects for existing or new clients, we usually move quickly into discussions on strategy. It may be tempting to jump into tactics, but we believe that should be the last step, not the first.  If you’re thinking that communication strategy is what will inform those tactics, you’re right. But there are two other strategies to consider before that one. Only when all three are considered can you be sure your communications plan is the best it can be. 

1. Business Strategy. As organizations, we should ensure that our business strategy is at the root of all we do. Who are we and who are we not? What are we offering, what are our points of differentiation and what is our market position?  Are we the high-performance option, the fastest solution, the…

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