Communication Matters - our blog on trends and events


Posts tagged “content marketing”

Is your most important IR content underperforming?

We are involved in a lot of investor presentations here at Dix & Eaton. We may be building the first one for an IPO company, undertaking a refinement of a company’s investible story and the presentation of that information, or helping to prepare for a major event or transaction. We also look at a lot of non-client presentations just to see the variety of story-telling and style.  

For most public companies, the investor presentation is probably the most important single piece of information on the IR website. According to the Cision/PR Newswire Shareholder Confidence 365 survey, “PowerPoint-based investor presentations are the top content hunted by Wall Street.” 

The problem is that the vast majority of these documents are a compromise. They are created as…

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Don’t wait to develop your video content strategy

As you start to develop your video content strategy, here are some statistics, trends and examples to keep you motivated.  

A few compelling statistics:

This year, online video is expected to account for 74% of all online traffic (KPCB).

65% of U.S. marketers plan to increase their mobile ad budgets to account for video (Hubspot)

82% of Twitter users watch video content on Twitter (Bloomberg).

75% of executives watch videos on business websites at least once a week.

85% of Facebook video is watched without sound (Digiday).

Snapchatters watch 10 billion videos a day (AdWeek).

Other stuff:

A great infographic from HubSpot showing 31 Video Marketing Statistics for 2017

8 B2B Video marketing trends from Convince & Convert 

50 Delightfully Simple Video Content…

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Monitoring online video content: Who’s responsible?

Users (and your brand) can benefit from live-streaming apps such as Facebook Live and Periscope to interact with viewers in real time through content in a form that we already know they prefer – video. Social platforms are investing large resources into live video so that any user with a mobile phone, internet connection and a social media account has the opportunity to broadcast content to anyone in the world.

As exciting as live-streaming is for companies and individuals to share significant life moments and behind-the-scenes footage of major events, it is unfortunately becoming increasingly more common for violent crimes, such as rape, torture, abuse or even murder, to be live-streamed on social media, sometimes by the perpetrators themselves. Earlier this week,…

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The 1 way to overcome content overload

Before you promote your product, enhance your brand, or engage in any form of communication with your target audience, be sure you know what content will attract them. If that sounds like a basic statement, it is. But it’s far easier said than done. And, given the ever-changing digital landscape along with the increasing amounts of content being pushed out to your audience, it’s becoming more difficult every day. You cannot rely on what has worked in the past.

Your customers are in content overload due to the volume of information being directed to your audience and the increasing number of channels delivering that content. As a result, people are becoming ever more selective on what reaches them and what they decide to consume. But it’s not just the volume of…

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16 for ’16:  A Checklist to Tell Your Business Story Better - Part Two

In the first installment of this blog post, we covered eight tips for telling your business story better.  Here are eight more to round out the “16 for ’16” we promised.  While they may seem to cover a wide number of concepts, when combined with the first eight the checklist roughly follows Dix & Eaton’s methodology of “discover, develop, deliver” for content marketing strategy, in which we recommend assessing the situation first, then setting the strategy and finally choosing the tactics…a good approach in almost any situation.

So give these a try: 

9. Write the “children’s book” version of your company story as an internal exercise.  The “once upon a time” is your creation story.  The “big bad wolf” is the main problem your customers face.  You’re Superman.  How…

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