Communication Matters - our blog on trends and events


Tales from the Inbox – for Your Consideration

The inbox fills up much faster than just about anyone's ability to keep up with it. A lot of it is junk - I'm sure glad it doesn't come to me in paper form! But some of it is really useful, eye-opening and thought-provoking. Here is some recommended reading from a wide variety of sources since the beginning of the year:

Ohio fracking: A balanced Reuters story (January 13, 2012) about the use of fracking in shale drilling in Ohio. Another good versus evil story – earthquakes and the environment versus jobs and domestic energy production.

Megatrends: Bill Roth, The Triple Pundit guest blogger for January 3, 2012, highlights "five megatrends creating 2012's trillion dollar global sustainable economy." The list consists of energy efficiency, greening of the supply chain, local food, the rise of the "smart" consumer that won't be swayed by greenwashing, and Hispanic green leadership. An unusual grouping, for sure.

News from Apple: Apple has released a list of its major suppliers for the first time and published its supplier responsibility progress report. The January 13, 2012 New York Times article is a complete read on this topic. The transparency is good for Apple, even though some of its suppliers' business practices are going to come under fire. For that reason, the January 17, 2012 “cry for help” follow-up by The Triple Pundit guest blogger Tina Casey is also interesting.

Redefining the triple bottom line: In a January 13, 2012 CSRwire Talkback post, David Wilcox laments only incremental improvements in corporate responsibility.  He argues that companies need to do more to scale from "do less harm" to "do more good."  He also says they should work toward a "license to grow," not just a "license to operate."

Socially responsible investing: A January 10, 2012 post by Rory Sullivan for London-based Ethical Corporation speaks to the “uncomfortable truths” about socially responsible investing (SRI).  In the wake of Henderson Global Investors’ decision to close it its highly regarded socially responsible investing team, Sullivan wonders whether SRI incentives and drivers are really as strong and real as proponents say they are.  Or are they just rhetoric?

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