Communication Matters - our blog on trends and events


New York Times shows how its done, locally

Numerous media are trying new approaches to draw in readers, raise circulation and advertising revenue. Bloggers, tweeters and targeted coverage are all part of the mix.

Sometimes it’s the tried and true methods, combined with the best of the new, that work best. The New York Times has gained 1,100 readers in the Bay Area alone, thanks to a special edition and talented news team. The paper only claimed about 40,000 area readers before the new local news effort.

Pumping up coverage is one way media are trying to enhance their dialogue with readers. Here is a recent article I wrote about the fight for local readers and its impact on those they cover. Businesses and organizations seeking to connect with new and current customers are being impacted as well. 

One big question in 2010: Can other media create a similar result?

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