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Making the most of your social media efforts

As we have more and more conversations about how B2B marketers can best leverage social media, I thought this Fast Company piece provided six really great, practical tips. The actionable ideas range from suggestions for timing your posts to growing your follower base.

This is an easy, quick read that can have meaningful impact on your company’s social media efforts, especially if you and your team are just getting started. I’m often surprised how many brands don’t follow tip #1 – the most common mistake to avoid on Twitter.

Which of the ideas shared in this article is your favorite?

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