Communication Matters - our blog on trends and events


Make Way for ‘Greenbashing’ – and Fight It

I am pleased to report that introduction of the term greenblushing continues to generate national and international attention.

That tells me it’s a significant challenge and deserves mention in the same breath as greenwashing. Neither is sustainable.

It has also sparked a broader discussion about other kinds of challenges companies face when attempting to communicate about sustainability. For example, one blog reader, Chris Farage, VP of Communications & External Affairs for Parker Hannifin Corporation, a multinational manufacturer of motion and control technologies and systems, offers this term: “greenbashing.”

I like his definition: “the motivation of some activists in the green movement to attack companies for their environmental performance,” even if they are making progress and being transparent in their communication. These naysayers are the people who look at the Three Ps, and place the “P” for Planet ahead of the other two. In fact, some of them don’t even acknowledge the other two.

Chris is right on and rightly concerned about greenwashing, greenblushing and greenbashing. Here again, none of them are sustainable – and deserve to be called out, addressed and prevented, don’t you agree?

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