Communication Matters - our blog on trends and events


Have you met your 2015 B2B social media resolutions?

It’s hard to believe the last quarter of 2015 is already upon us. That probably means you’ve either met most of your annual goals or are worrying about what you can do to make an impact before the end of the year.

If you’re like many of the B2B marketers I talk to, social media was probably on your 2015 “to-do” list. But your best intentions to make meaningful progress in this area may have been relegated to the back-burner by that product launch, that sales force realignment or that [insert surprise initiative here].

It’s not too late

If you find yourself in that boat, it’s not too late. Here are two ideas you can implement before the end of the year to show meaningful progress on the social media front – and set you up for success in 2016.

  • Develop a social media playbook. There’s perhaps no better tangible example of social media progress than developing a social media playbook, which provides a roadmap for how to implement your social media program in support of specific activities (e.g., thought leadership, trade show promotion, product launches, etc.). If you get started now, it’s still reasonable to expect to complete a playbook before the end of the year, which will position you well to start 2016 social media efforts off on the right foot. Would a playbook be useful to your organization? Here are six signs you might need one.
  • Conduct a social media workshop. If you only have a few hours (as opposed to the several weeks a playbook will take), a social media workshop can be an effective exercise. It can help you garner buy-in and agreement among your key internal stakeholders, including communications, marketing, HR, IT, legal, investor relations and any other relevant area that has a say (or concern) about social media. In the end, you can build alignment among the team and agree on the go-forward strategy for 2016. Here are some ideas to get you started.  

Where to start?

Of course, there are many other activities you could undertake to help move the social media needle before the end of the year. You could conduct a social media audit comparing your company against its peers, which will provide benchmark data against which to measure your 2016 social media activities. Or you could complete a content audit to determine what content you have – or are missing – to ensure your pipeline is full of the right content for your customers for 2016.

The bottom line is that the fourth quarter is a great time to hunker down to show progress on the social media front, which will ultimately position you for next year’s success.

Not sure where to start? Give me a call +1 (216) 241-4629 or shoot me an email for a free 30-minute social media consultation. (And if you could give me some tips on how to shed those 10 pounds I committed to losing, I’d appreciate it.)

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