It seems safe to say any investor relations professional would agree that the purpose of the investor relations website is to tell the company story and provide user-friendly, one-stop access to essential investor information.
You want your IR website to be the first place where a prospective investor goes to better understand the company and its value proposition.
In reality, however, many IR departments fall short of these aspirations due to a risk-avoidance mindset and miss opportunities to provide important content in more useful and compelling formats.
As corporate video producer Vern Oakley of New Jersey-based Tribe Pictures told IR Magazine, “In a regulated field like IR, people are waiting for someone to lead, to test what can or can’t be done. It’s a…