Email marketing is continually named one of the most effective ways to communicate directly to customers – and it’s no surprise. According to recent surveys, 75 percent of companies agree email delivers “excellent” ROI, and time spent checking email among white-collar workers in the United States increased 17 percent year-over-year in 2016.
So how does a B2B marketer capitalize on this? Whether you have already established an email newsletter program or are just getting started, developing a sound subscriber growth strategy can be the best place to start.
Strategically growing your organization’s email list ensures that you are reaching a wider audience with your direct communications and that this wider audience is relevant to your business objectives.