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Posts by Carly Reeves

Brainfood Live: Social Listening

After much preparation and promotion, our first Dix & Eaton Facebook livestream didn’t exactly go as planned. The Dix & Eaton team tested, rehearsed and worked together to produce Brainfood Live: Social Listening for a month. On the day of our livestream, a recent update to Facebook’s livestreaming interface complicated our ability to get the broadcast started. After nearly 30 minutes of troubleshooting, we made the decision to cancel the event. Thank you to everyone who tuned in and stuck with us while we worked to get the livestream up and running!

We are now pleased to share with you the recorded Brainfood Live session discussing Social Listening.

ProMedica, a Northwest Ohio and Southeast Michigan health care system, enlisted the help of Dix & Eaton to better…

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How to identify and vet social influencers for your brand – Part 2

It’s ok to say it out loud: influencers make brands nervous. In our previous post in this series, my colleague Megan McTighe discussed the importance of identifying and leveraging the right social media channel to reach potential customers, generate sales and field customer comments.

However, equally important is ensuring you also engage appropriate influencers.  The wrong influencer can create a media firestorm that will cost time and money, and bring on a bad headache.

It is vital to conduct a thorough vetting prior to beginning any influencer marketing campaign. This must extend beyond a quick check of primary social media accounts to a deep dive to identify red flags.

Here are five easy ways to vet social media influencers:

  1. Examine their social media…
Continue Reading How to identify and vet social influencers for your brand – Part 2