There’s no doubt that social media is a valuable marketing and communications channel for both B2B and B2C companies. But we often get the question, “Should companies use social media for investor relations?” While the answer is never black-and-white, Dix & Eaton believes there is value in leveraging your company’s existing corporate social media strategy to share your investor-focused content.
Here are three ways to ensure that IR and social media work together for your company:
1. Amplify your IR message by working with corporate communications
Social media and IR work best together when they are part of a broader communications strategy. Because of the seasonality of IR news and content, there is not always the steady flow of content that is needed to support…