Communication Matters - our blog on trends and events


Posts by Angela Almasy

3 lessons learned from Starbucks’ racial bias mishap

Recently, Starbucks announced that it will close 8,000 U.S. stores on the afternoon of May 29 to conduct racial bias training for its nearly 175,000 U.S. store employees. This comes after an incident at one of the company’s Philadelphia stores involving the arrest of two African-American men. The men attempted to use the store’s bathroom without making a purchase, and the situation escalated from there, including across social media.

Some say Starbucks’ response is a bold move, maybe even an over-reaction for a company that is already known for its social conscience. Still others say it’s not enough. Regardless, it’s certainly a costly decision – about $12 million in lost revenue, according to MarketWatch.

From a PR perspective, I believe a culture-driven company…

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Are activists using digital media to communicate with your shareholders?

As companies develop a strategy for how to use social media for IR, it’s important to understand how others are using this communication channel, including activist investors. Activists are digitally savvy and use these tools in a very persuasive way. For example, in 2013, Carl Icahn tweeted about Apple (see below), and about an hour later, the stock pushed up from $475.76 to a high of $494.66.  

To prepare for an activist situation, it’s important to know how activists communicate with shareholders. Here are three ways activist investors are using digital media:

1. Microsites: Many activists use microsites to house key information specific to the cause or issue they are advocating. The microsite is often designed in a style that is similar to the company’s…

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3 ways IR and social media can work for your company

There’s no doubt that social media is a valuable marketing and communications channel for both B2B and B2C companies. But we often get the question, “Should companies use social media for investor relations?” While the answer is never black-and-white, Dix & Eaton believes there is value in leveraging your company’s existing corporate social media strategy to share your investor-focused content.

Here are three ways to ensure that IR and social media work together for your company:

1. Amplify your IR message by working with corporate communications

Social media and IR work best together when they are part of a broader communications strategy. Because of the seasonality of IR news and content, there is not always the steady flow of content that is needed to support…

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3 ways to get your brand’s “Stories” told

Social media companies are on a continuous path to innovate and evolve so they can retain users and attract advertisers. These platforms are constantly testing and launching new features to provide the best and most engaging user experience – but what happens when they all start to look the same?

The “Stories” war

Last summer, Instagram launched Instagram Stories, a feature that allows users and brands to creatively share photos and videos, which disappear after 24 hours. The addition for Instagram enabled its users to share more off-the-cuff, everyday content compared with the carefully perfected and curated content most users share. Oddly enough, Instagram Stories very closely resembled Snapchat Stories, which Snapchat has been offering for over three…

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Fantasy Social: Instagram Stories vs. Snapchat Stories

Welcome to Week 1 of Fantasy Social, our new blog series where we pit two social media platforms against each other in a weekly fantasy football-style matchup. Our first matchup looks at Instagram Stories vs. Snapchat Stories and how either one might work best for your B2B brand.

(For a refresher on the criteria used in Fantasy Social, check out last week’s post from my fellow analyst Lisa Zone).

  • Fan Base: While both platforms continue to expand their respective fan bases, Instagram has the potential to reach broader audiences. According to Tech Crunch, Instagram has 500 million monthly active users, 100 million of whom use the Stories feature daily. Conversely, Snapchat reports 150 million daily users, including 41 percent who are 18 to 34 years old.
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